AA25003 CSUF College of Business and Economics (CBE) Paid Digital Marketing and Advertising Services
ID: 0000037794 • State: California
Opportunity Assistant
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Description
Background
California State University, Fullerton (CSUF) is seeking proposals from qualified contractors to provide professional digital marketing and advertising services for the College of Business and Economics (CBE). The goal is to establish a master agreement with an agency that understands the unique needs of higher education on a national level. The selected agency will manage paid digital marketing campaigns aimed at increasing enrollment across various programs, including MBA and online degree-completion programs.
Work Details
The selected agency will conduct digital advertising for CBE, including:
- Assessing current campaigns
- Setting up and deploying new campaigns
- Consulting on best practices
- Providing expert services in various digital advertising formats (PPC, video ads, social media ads)
- Creating real-time reporting dashboards.
Responsibilities also include monitoring and optimizing campaigns for performance, integrating with CSUF CRM technology, and providing ongoing support through an account executive. Specific objectives include enhancing brand awareness, promoting programs, generating leads, and achieving enrollment goals. The estimated budget is $175,000 annually for graduate programs and $120,000 for the online degree-completion program.
Period of Performance
The contract will be for three years with an option for two additional one-year extensions at the University's discretion. Services are expected to commence on June 30, 2026.
Place of Performance
Services will be performed at California State University, Fullerton.
Bidder Requirements
Proposers must have a U.S. Employer Identification Number or Taxpayer Identification Number. California Certified Small/Micro Businesses and Disabled Veteran Business Enterprises are encouraged to submit proposals. Proposers should demonstrate at least seven years of experience in delivering digital marketing services for higher education institutions.
California State University, Fullerton (CSUF) is seeking proposals from qualified contractors to provide professional digital marketing and advertising services for the College of Business and Economics (CBE). The goal is to establish a master agreement with an agency that understands the unique needs of higher education on a national level. The selected agency will manage paid digital marketing campaigns aimed at increasing enrollment across various programs, including MBA and online degree-completion programs.
Work Details
The selected agency will conduct digital advertising for CBE, including:
- Assessing current campaigns
- Setting up and deploying new campaigns
- Consulting on best practices
- Providing expert services in various digital advertising formats (PPC, video ads, social media ads)
- Creating real-time reporting dashboards.
Responsibilities also include monitoring and optimizing campaigns for performance, integrating with CSUF CRM technology, and providing ongoing support through an account executive. Specific objectives include enhancing brand awareness, promoting programs, generating leads, and achieving enrollment goals. The estimated budget is $175,000 annually for graduate programs and $120,000 for the online degree-completion program.
Period of Performance
The contract will be for three years with an option for two additional one-year extensions at the University's discretion. Services are expected to commence on June 30, 2026.
Place of Performance
Services will be performed at California State University, Fullerton.
Bidder Requirements
Proposers must have a U.S. Employer Identification Number or Taxpayer Identification Number. California Certified Small/Micro Businesses and Disabled Veteran Business Enterprises are encouraged to submit proposals. Proposers should demonstrate at least seven years of experience in delivering digital marketing services for higher education institutions.
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Overview
Agency
Opportunity Type
Sell Event
Pre-Bid Conference
Non Mandatory
Opportunity ID
0000037794
Version
7
Response Deadline
April 10, 2026
Past Due
Date Posted
Jan. 21, 2026
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
High
Source
On 1/21/26 CSU, Fullerton in California issued Sell Event CSUF College of Business and Economics (CBE) Paid Digital Marketing and Advertising Services with ID 0000037794 due 4/10/26.
Contacts
Documents
Posted documents for AA25003 CSUF College of Business and Economics (CBE) Paid Digital Marketing and Advertising Services
Opportunity Assistant
AI Analysis
AI Generate
Classifications
NAICS
PSC
UNSPSC
80171600 - Public relations & professional comms srvcs - Publicity and marketing support services