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W912L925PA040

Purchase Order

Overview

Government Description
Contractor shall develop and execute a comprehensive marketing program that includes branding, engagements, leads, and recruiter support to help Indiana Army national guard achieve recruitment and retention goals.
Awardee
Bluf Agency
Awarding / Funding Agency
Indiana National Guard [DoD - USA - ARNG]
NAICS
541613 - Marketing Consulting Services
PSC
R699 - Support- Administrative: Other
Place of Performance
Indianapolis, IN 46241 United States
Pricing
Fixed Price
Set Aside
Small Business Set Aside - Total (SBA)
Extent Competed
Competed Under Simplified Acquisition Procedures
Est. Average FTE
1
Related Opportunity
Indiana (INARNG) Marketing Program Support (W912L9-25-Q-9011)
Bluf Agency was awarded Purchase Order W912L925PA040 (W912L9-25-P-A040) worth up to $249,500 by Indiana National Guard in September 2025. The contract has a duration of 1 year and was awarded through solicitation Indiana (INARNG) Marketing Program Support with a Small Business Total set aside with NAICS 541613 and PSC R699 via simplified acquisition acquisition procedures with 14 bids received.

Status
(Open)

Last Modified 9/17/25
Period of Performance
9/29/25
Start Date
9/28/26
Current End Date
9/28/26
Potential End Date
69.0% Complete

Obligations
$249.5K
Total Obligated
$249.5K
Current Award
$249.5K
Potential Award
100% Funded

Award Hierarchy

Purchase Order

W912L925PA040

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to W912L925PA040

Opportunity Lifecycle

Procurement history for W912L925PA040

People

Suggested agency contacts for W912L925PA040

Competition

Number of Bidders
14
Solicitation Procedures
Simplified Acquisition
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Plan Not Required
Cost Accounting Standards
Exempt
Business Size Determination
Small Business
Defense Program
None
DoD Claimant Code
None
IT Commercial Item Category
Not Applicable
Awardee UEI
XCHLCZ79MB26
Awardee CAGE
99TM4
Agency Detail
Awarding Office
W912L9 W7M7 USPFO ACTIVITY IN ARNG
Funding Office
W56PEF
Created By
brian.william132.civ@acws
Last Modified By
brian.william132.civ@acws
Approved By
brian.william132.civ@acws

Legislative

Legislative Mandates
None Applicable
Performance District
IN-07
Senators
Todd Young
Mike Braun
Representative
André Carson
Modified: 9/17/25