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Indiana (INARNG) Marketing Program Support

ID: W912L9-25-Q-9011 • Type: Synopsis Solicitation • Match:  90%
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Description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote; quotes are being requested and a written solicitation will not be issued.

1) The Indiana Army National Guard is soliciting W912L9-25-Q-9011 as an RFQ.

2) This Firm Fixed Price (FFP) procurement is a 100% Small Business set-aside in accordance with (IAW) the Federal Acquisition Regulation (FAR) Part 19.502-2 (b).

3) CLIN 0001 - Marketing Program Support

4) A detailed description of the requirement can be located in the attached Performance Work Statement.

5) Submission Requirements: A detailed description of work to be performed along with pricing information. Please read the PWS and accompanying attachment, titled, Evaluation of Commercial Items, carefully. There are no formating requirements.

6) Questions will be accepted until Thursday August 27th* at 4pm Est.

7) Quotes shall include the following:

Company Name

Street Address

City, State, and Zip

CAGE Code

UEI

Discount Terms

8) The Government will award a contract resulting from this RFQ to the responsible offeror, whose offer, conforming to the RFQ, will represent the BEST VALUE to the Government.

9) Quotes are due at 4 PM. local (eastern) time on 02 September 2025. Quotes shall be submitted via email to brian.williams132.civ@army.mil.

Background
The Indiana Army National Guard (INARNG) is seeking to enhance its recruitment and retention efforts through a comprehensive marketing program. The goal of this contract is to provide marketing support that aligns with INARNG's mission to attract prospective recruits and improve public understanding of the National Guard's dual mission. The contractor will be responsible for developing and executing a marketing strategy tailored to the needs of the INARNG, focusing on non-prior service individuals aged 17-34.

Work Details
The contractor shall provide all necessary personnel, equipment, tools, materials, supervision, and quality control to perform the INARNG Marketing Program as defined in the Performance Work Statement (PWS). Key tasks include:

1. **Program Management**: Assign a Program Manager to oversee lead management system development, marketing campaign execution, and training.

2. **Campaign Management**: Manage the marketing program, coordinate initiatives, and provide monthly reports on campaign effectiveness.

3. **Training and Consulting**: Offer training sessions for ARNG staff and ongoing guidance on best practices.

4. **Market Research**: Conduct GIS analytic studies to support recruiting needs, including market share analysis and demographic studies.

5. **Marketing Strategy Development**: Create a comprehensive marketing strategy that includes branding, engagement tactics, and lead generation tools.

6. **Recruiting Location Management**: Optimize online presence for recruiting locations by updating listings across various platforms.

7. **Digital Asset Management**: Implement a centralized system for organizing marketing assets.

8. **Media Planning**: Develop and execute media strategies to support recruitment efforts, including purchasing media space and monitoring performance metrics.

9. **Digital Business Cards & QR Codes**: Provide digital business cards and QR codes for marketing purposes.

Period of Performance
The contract will have a base period from September 26, 2025, to September 25, 2026.

Place of Performance
Services will be performed offsite with telework authorized during regular business hours (Monday through Friday from 0730-1630), excluding recognized US holidays.

Overview

Agency
Indiana National Guard [DoD - USA - ARNG]
Response Deadline
Sept. 2, 2025, 4:00 p.m. EDT Past Due
Posted
Aug. 25, 2025, 9:28 a.m. EDT
Set Aside
Small Business (SBA)
NAICS
541613 - Marketing Consulting Services
PSC
R499 - Support- Professional: Other
Place of Performance
Indianapolis, IN 46241 United States
Source
Open
Current SBA Size Standard
$19 Million
Pricing
Fixed Price
Evaluation Criteria
Best Value
Est. Level of Competition
Average
Est. Value Range
Experimental
$50,000 - $150,000 (AI estimate)
Signs of Shaping
The solicitation is open for 8 days, below average for the Indiana National Guard.
On 8/25/25 Indiana National Guard issued Synopsis Solicitation W912L9-25-Q-9011 for Indiana (INARNG) Marketing Program Support due 9/2/25. The opportunity was issued with a Small Business (SBA) set aside with NAICS 541613 (SBA Size Standard $19 Million) and PSC R499.
Primary Contact
Name
Brian Williams   Profile
Email
brian.williams132.civ@army.mil
Phone
317247330074424

Documents

Posted documents for Synopsis Solicitation W912L9-25-Q-9011

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Additional Details

Source Agency Hierarchy
DEPT OF DEFENSE > DEPT OF THE ARMY > NGB > W7M7 USPFO ACTIVITY IN ARNG
FPDS Organization Code
2100-W912L9
Source Organization Code
100221645
Last Updated
Sept. 4, 2025
Last Updated By
brian.williams132.civ@army.mil
Archive Date
Sept. 3, 2025