National Education Campaign and Outreach (NEC) IDIQ

Assist the Centers for Medicare & Medicaid Services (CMS) with developing, implementing, and evaluating national integrated communications campaigns. Services will be focused on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders nationally. Tasks include:
• Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change.
• Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change.
• Coordinating all facets of media planning and buying on behalf of CMS.
• Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video.
• Supporting organic content development and community management of owned social media channels.
• Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types.
• Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs.
• Analyzing data sets for direct outreach activities.