Consumer Research and Communications IV (CRC IV)

Provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to assist in a full range of activities associated with social marketing research, user experience (UX) testing, and other consumer research with a range of target audiences.

The research under this IDIQ will primarily be focused on conducting appropriate qualitative, quantitative, and/or mixed methodology research to support the implementation of CMS outreach, education and communication efforts. Specifically, research is conducted to assist with the development, design, and improvement of outreach, education, and decision support materials and web tools; assess the effectiveness of communication materials, strategies, and activities; and examine target audience characteristics to enhance CMS’s ability to reach, educate, motivate, and impact behaviors.