College Renaming & Rebranding: Creative, Planning, and Implementation Service

Background
Laramie County Community College (LCCC) was established in 1968 to address the need for academic, career, and continuing education in Laramie County. Over nearly 60 years, LCCC has evolved into a comprehensive higher education institution serving a two-county region in Wyoming while aiming to expand its reach. The College seeks to enhance its statewide recognition and eliminate confusion regarding its name and identity as it prepares for future growth. The Board of Trustees has expressed intent to change the College's name and rebrand its identity to better reflect its mission and regional influence.

Work Details
The selected firm will provide comprehensive renaming and rebranding services, including:
- Conducting focus groups, interviews, listening sessions, and surveys within the LCCC service area;
- Identifying unique differentiators;
- Developing a brand identity package (including brand promise, positioning, messaging, video commercials, and visual elements);
- Creating a brand guide with visual and written guidelines;
- Supporting rollout and change management.

The project will be executed in phases:
- Phase 1: Naming strategy development;
- Phase 2: Brand promise and messaging;
- Phase 3: Brand architecture and visual identity design;
- Phase 4: Rollout planning;
- Phase 5: Measurement and post-launch support.

Period of Performance
The project is expected to commence on February 1, 2026, with various phases extending through December 2027.

Place of Performance
The services will be performed primarily at Laramie County Community College's main campus in Cheyenne, Wyoming, with outreach to stakeholders in northern Colorado and Western Nebraska.

Bidder Requirements
Firms must demonstrate relevant experience with higher education clients in branding/renaming projects. They must provide references from similar projects, detail their approach to research and brand creation tailored to institutional size, and outline their team's qualifications. Additionally, firms must comply with insurance requirements as specified by LCCC.