Digital Marketing Agency

Background
West Virginia University (WVU), on behalf of its Board of Governors (BOG), located in Morgantown, West Virginia, is initiating this Request for Proposals (RFP) to solicit proposals from qualified firms or individuals to serve as an agency partner for the University’s digital marketing operations.
The goal of this contract is to enhance the University's digital marketing efforts.

Work Details
The selected firm will be responsible for providing comprehensive digital marketing services, which may include but are not limited to:
- Strategic planning
- Content creation
- Social media management
- Search engine optimization (SEO)
- Pay-per-click advertising
- Email marketing campaigns
- Analytics reporting.
The firm will work closely with WVU to develop and implement effective digital marketing strategies that align with the University's goals.

Period of Performance
The contract period will commence upon award and is expected to continue until the completion of the specified services as outlined in the proposal. The closing date for submissions is set for June 5, 2025.

Place of Performance
The services will primarily be performed at West Virginia University in Morgantown, West Virginia.

Bidder Requirements
Proposers must demonstrate qualifications in digital marketing and provide evidence of relevant experience and capabilities. Specific certifications or licenses required for this contract have not been detailed in the solicitation.