RFP - WSU School of Pharmacy Marketing
ID: CC00453 • State: Washington
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Description
Background
Washington State University (WSU) is initiating this Request for Proposals (RFP) to solicit proposals from experienced marketing firms for its Doctor of Pharmacy (PharmD) program and Bachelor of Science in Pharmaceutical and Medical Sciences program. Founded in 1890, WSU is Washington's land-grant university, committed to improving the quality of life through education, research, and community outreach.
The College of Pharmacy and Pharmaceutical Sciences (CPPS), established in 1891, aims to advance pharmaceutical sciences and pharmacy practice through high-quality education and innovative research.
Work Details
The selected marketing firm will provide expert management and optimization of Google Ads campaigns to support recruitment and enrollment for WSU's PharmD and BS programs. Key tasks include:
1. Managing Google Search, Display, YouTube, DemandGen, Performance Max, and Remarketing campaigns focused on conversions in targeted geographic areas including Washington, California, Oregon, Hawaii, Colorado, Arizona, Nevada, Michigan, Illinois, Wisconsin, Minnesota, New Mexico, Puerto Rico, Alberta (Canada), and British Columbia (Canada).
2. Creating lookalike audiences using data provided by WSU.
3. Conducting bi-weekly meetings for the first three months followed by monthly meetings for the remaining nine months to review campaign performance.
4. Active daily/weekly monitoring and optimization of campaigns with troubleshooting as needed.
5. Creating a dashboard with weekly reports on ad performance.
6. Ensuring all advertising materials comply with WCAG 2.1 Level AA standards.
Period of Performance
The initial term of the contract will be approximately one year with five options for one-year renewals.
Place of Performance
The services will be performed primarily in Washington State but may include other specified geographic areas as outlined in the scope of work.
Bidder Requirements
Bidders must be eligible to enter into a contract with a state agency in Washington and must be licensed or capable of licensing as required by Washington state law. Experience providing marketing consulting services for higher education or public institutions in multi-state markets is preferred.
Washington State University (WSU) is initiating this Request for Proposals (RFP) to solicit proposals from experienced marketing firms for its Doctor of Pharmacy (PharmD) program and Bachelor of Science in Pharmaceutical and Medical Sciences program. Founded in 1890, WSU is Washington's land-grant university, committed to improving the quality of life through education, research, and community outreach.
The College of Pharmacy and Pharmaceutical Sciences (CPPS), established in 1891, aims to advance pharmaceutical sciences and pharmacy practice through high-quality education and innovative research.
Work Details
The selected marketing firm will provide expert management and optimization of Google Ads campaigns to support recruitment and enrollment for WSU's PharmD and BS programs. Key tasks include:
1. Managing Google Search, Display, YouTube, DemandGen, Performance Max, and Remarketing campaigns focused on conversions in targeted geographic areas including Washington, California, Oregon, Hawaii, Colorado, Arizona, Nevada, Michigan, Illinois, Wisconsin, Minnesota, New Mexico, Puerto Rico, Alberta (Canada), and British Columbia (Canada).
2. Creating lookalike audiences using data provided by WSU.
3. Conducting bi-weekly meetings for the first three months followed by monthly meetings for the remaining nine months to review campaign performance.
4. Active daily/weekly monitoring and optimization of campaigns with troubleshooting as needed.
5. Creating a dashboard with weekly reports on ad performance.
6. Ensuring all advertising materials comply with WCAG 2.1 Level AA standards.
Period of Performance
The initial term of the contract will be approximately one year with five options for one-year renewals.
Place of Performance
The services will be performed primarily in Washington State but may include other specified geographic areas as outlined in the scope of work.
Bidder Requirements
Bidders must be eligible to enter into a contract with a state agency in Washington and must be licensed or capable of licensing as required by Washington state law. Experience providing marketing consulting services for higher education or public institutions in multi-state markets is preferred.
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Overview
Opportunity ID
CC00453
Response Deadline
May 22, 2026
Due in 8 Days
Date Posted
April 17, 2026
Est. Value Range
Experimental
$50,000 - $200,000
(AI estimate)
Agency Distribution
High
Source
Source Notes
Source does not have a linkable page for this opportunity. To find the opportunity, go to the Source website listed above and search for the Opportunity ID.
On 4/17/26 Washington State University in Washington issued WSU School of Pharmacy Marketing with ID CC00453 due 5/21/26.
Contacts
Documents
Posted documents for RFP - WSU School of Pharmacy Marketing
Opportunity Assistant
AI Analysis
AI Generate
Additional Details
System Identifier
56904
Counties
Adams, Asotin, Benton, Chelan, Clallam, Clark, Columbia, Cowlitz, Douglas, Ferry, Franklin, Garfield, Grant, Grays Harbor, Island, Jefferson, King, Kitsap, Kittitas, Klickitat, Lewis, Lincoln, Mason, Okanogan, Pacific, Pend Oreille, Pierce, San Juan, Skagit, Skamania, Snohomish, Spokane, Stevens, Thurston, Wahkiakum, Walla Walla, Whatcom, Whitman, Yakima