Creative Agency of Record UW Med

Background
This Request for Proposals (RFP) is issued by the University of Washington on behalf of UW Medicine to identify a vendor to act as its creative agency of record. UW Medicine is an integrated clinical, research, and learning health system dedicated to improving public health.

The agency will help develop and implement strategic marketing campaigns in the Seattle area and the broader WWAMI region (Washington, Wyoming, Alaska, Montana, Idaho).

Work Details
The selected agency will be responsible for developing and executing cohesive advertising campaigns that differentiate UW Medicine from competitors. Specific tasks include:
1) Creating overall marketing campaign concepts based on UW Medicine’s brand position;
2) Executing campaign deliverables across various channels including broadcast, OTT, print, digital, social media, and out-of-home;
3) Planning and directing photo and video shoots;
4) Collaborating with UW Medicine's marketing team for alignment with overall strategies.

Deliverables include creative concepts for digital and traditional advertising campaigns, campaign assets such as copywriting and visuals, and recommendations for ad hoc marketing opportunities.

Period of Performance
The contract period will start on July 1, 2025, and continue through June 30, 2027. There is a possibility of extension based on mutual agreement.

Place of Performance
The services will be performed primarily in Washington State, specifically in the Seattle area and the broader WWAMI region.

Bidder Requirements
Vendors must demonstrate experience in healthcare or academic medicine advertising. They should also show a commitment to diversity and inclusion. Participation by certified Minority Business Enterprises (MBE) or Women's Business Enterprises (WBE) is encouraged but not required.