Shenandoah Valley Tourism Partnership Request for Proposal (RFP) Tourism Marketing Services
ID: LA67NSVRC:73920
• State: Virginia
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Description
Background
The Shenandoah Valley Tourism Partnership (SVTP) was established in 2016 as a collaboration among eleven Destination Marketing Organizations (DMOs) representing fourteen municipalities in the Shenandoah Valley of Virginia.
The mission of SVTP is to promote local businesses and natural resources through coordinated marketing campaigns aimed at driving economic growth and enhancing the quality of life in the region. The Partnership seeks to contract with a full-service marketing firm to provide strategic marketing services that will increase brand awareness of the Shenandoah Valley as a visitor destination, broaden target markets, and stimulate economic growth.
Work Details
The selected agency will provide strategic marketing and creative design services, including:
- Print and digital advertising
- Video production
- Social media management
- Content curation and creation
- Campaign strategy and implementation
- Website landing page updates and creation related to campaigns.
Specific tasks include:
1. Analyzing local, regional, and national research to recommend strategies for reaching current and emerging markets.
2. Utilizing existing marketing assets to create compelling campaigns.
3. Developing a comprehensive annual marketing strategy targeting intended audiences.
4. Managing traditional print media and digital media placements.
5. Maintaining the existing SVTP website, ensuring performance optimization, security updates, and compliance with ADA standards.
6. Creating and managing digital marketing campaigns across platforms like Facebook and Instagram, including ad testing and retargeting strategies.
7. Developing SEO strategies for new landing pages created for campaigns.
8. Producing monthly performance reports summarizing campaign effectiveness.
Period of Performance
The contract is expected to begin on November 1, 2024, with an initial duration of one year and options for up to three additional annual renewals.
Place of Performance
Services will be performed primarily in the Shenandoah Valley region of Virginia.
The Shenandoah Valley Tourism Partnership (SVTP) was established in 2016 as a collaboration among eleven Destination Marketing Organizations (DMOs) representing fourteen municipalities in the Shenandoah Valley of Virginia.
The mission of SVTP is to promote local businesses and natural resources through coordinated marketing campaigns aimed at driving economic growth and enhancing the quality of life in the region. The Partnership seeks to contract with a full-service marketing firm to provide strategic marketing services that will increase brand awareness of the Shenandoah Valley as a visitor destination, broaden target markets, and stimulate economic growth.
Work Details
The selected agency will provide strategic marketing and creative design services, including:
- Print and digital advertising
- Video production
- Social media management
- Content curation and creation
- Campaign strategy and implementation
- Website landing page updates and creation related to campaigns.
Specific tasks include:
1. Analyzing local, regional, and national research to recommend strategies for reaching current and emerging markets.
2. Utilizing existing marketing assets to create compelling campaigns.
3. Developing a comprehensive annual marketing strategy targeting intended audiences.
4. Managing traditional print media and digital media placements.
5. Maintaining the existing SVTP website, ensuring performance optimization, security updates, and compliance with ADA standards.
6. Creating and managing digital marketing campaigns across platforms like Facebook and Instagram, including ad testing and retargeting strategies.
7. Developing SEO strategies for new landing pages created for campaigns.
8. Producing monthly performance reports summarizing campaign effectiveness.
Period of Performance
The contract is expected to begin on November 1, 2024, with an initial duration of one year and options for up to three additional annual renewals.
Place of Performance
Services will be performed primarily in the Shenandoah Valley region of Virginia.
Overview
Opportunity Type
Request for Proposals (RFP)
Opportunity ID
LA67NSVRC:73920
Version
1
Response Deadline
Sept. 29, 2024
Past Due
Date Posted
Sept. 12, 2024
Last Updated
Sept. 12, 2024
Source
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
High
On 9/12/24 Northern Shenandoah Valley Regional Commission in Virginia issued Request for Proposals (RFP) Shenandoah Valley Tourism Partnership Request for Proposal (RFP) Tourism Marketing Services with ID LA67NSVRC:73920 due 9/29/24.
Contacts
Documents
Posted documents for Shenandoah Valley Tourism Partnership Request for Proposal (RFP) Tourism Marketing Services
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AI Analysis
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Classifications
Opportunity Classification
Non-professional Services - Non-Technology
Additional Details
Buyer Name
Karen Taylor
Full Source ID
IV73920