Comprehensive Marketing Services and Media Placement

Background
The Virginia Department of Wildlife Resources (DWR) is responsible for managing inland fisheries, wildlife, and recreational boating in Virginia. Their mission includes conserving wildlife populations and habitats, connecting people to outdoor activities, and promoting safe outdoor experiences. This solicitation aims to establish a contract for Comprehensive Marketing Services and Media Placement to support the agency's outreach efforts and generate revenue.

Work Details
The contractor will provide Comprehensive Marketing Services and Media Placement, which includes:

1) **Paid Media Strategy**: Expertise in various paid media channels (social media, Google platforms), managing advertising budgets, defining attribution related to DWR's role in licensing, and understanding government marketing regulations.

2) **Media Buying**: Skills in purchasing advertising space across channels, researching audience demographics, creating targeted strategies, pixel tracking for campaign performance reporting, and optimizing campaign results.

3) **Marketing Analytics & Reporting**: Analyzing marketing performance data, utilizing tools like Google Analytics for data visualization, translating data into actionable insights, and implementing A/B testing strategies.

4) **Merchandising & Purchasing**: Authorized to procure promotional goods/services on behalf of DWR.

5) **Content Creator/Influencer Management**: Developing content strategies with KPIs focused on engagement and ROI.

6) **Account/Project Management**: Maintaining a dedicated point-of-contact, project organization, budget management, collaboration commitment, and knowledge of Virginia wildlife conservation.

Period of Performance
The contract will have a base period of one year from the date of award with four optional one-year renewal periods.

Place of Performance
Work will be performed at the Offeror’s location and at DWR Headquarters as required.

Bidder Requirements
Offerors must submit a Small Business Subcontracting Plan (SBSP) with their proposal. To participate in the SWaM Program as a Small or Minority-owned business, Offerors must be certified by the Commonwealth of Virginia's Department of Small Business and Supplier Diversity by the due date of this solicitation.