Tourism Marketing Agency Services - RFP

Background
Tooele County and the Tooele County Chamber of Commerce & Tourism are seeking proposals from qualified marketing/advertising agencies to develop and implement a comprehensive tourism marketing program designed to increase visitation and economic impact. The County anticipates a total program budget of approximately $300,000 for the first year of the campaign, including media placement, creative development, and agency services.

The objective is to increase overnight visitation, strengthen Tooele County’s brand as a recreation destination, and generate measurable return on investment through visitor spending and tourism-related economic activity. The campaign will be centered on the theme 'Recreation Revved Up' and will target out-of-state visitors and specialty recreation markets.

Work Details
The selected agency will be responsible for developing a comprehensive tourism marketing program that includes:
- Campaign media plan and audience targeting strategy.
- Digital advertising management and placement across platforms such as Google, YouTube, and social media.
- Video production showcasing motorsports thrills, desert landscapes, and dark-sky experiences.
- Website SEO optimization for ExploreTooele.org.
- Influencer partnerships to amplify authentic stories of adventure and speed.
- Monthly campaign performance reporting including metrics such as impressions, cost per impression (CPI), click-through rate (CTR), cost per click (CPC), geographic performance, conversion rate (CVR).
- Final campaign report including visitor impact metrics. All creative assets developed under this contract shall become the property of Tooele County.

Period of Performance
The contract is anticipated to begin in March 2026 with an initial term of one year. Proposals may include pricing for up to two additional subsequent option years at the discretion of the County.

Place of Performance
The services will primarily be performed in Tooele County, Utah, with a focus on targeting out-of-state visitors.

Bidder Requirements
Proposers must demonstrate relevant experience in tourism marketing, particularly in digital marketing and content creation. They should provide examples of previous successful campaigns for similar destinations. Additionally, proposers must disclose any media commissions or markups associated with media placements.