Search Contract Opportunities

Public Relations Agency for the Moab Office of Tourism

ID: GC10005 • State: Colorado
Opportunity Assistant

Hello! Please let me know your questions about this opportunity. I will answer based on the available opportunity documents.

Sign in to upload a capability statement or catalogue for your company

Some suggestions:
Summarize the work to be completed under this opportunity
Does this solicitation list any subcontracting requirements?
List any requirements necessary to complete this contract
I'd like to anonymously submit a question to the procurement officer(s)

Description

The Moab Office of Tourism seeks to engage a qualified public relations agency to increase awareness of the Moab area and influence perceptions as a global destination that offers a wide range of travel experiences through earned print and digital media coverage. The agency will join our mission of promoting visitor experiences that are welcoming, extraordinary, and sustainable for the small town that supports them.Moab is on the map already media outlets, content creators, and travel bloggers mention this place every day. We need a public relations agency that can drive our voice and better direct how visitors learn and think about this place.The agency will work closely with asst. marketing directors within the office to coordinate the communications strategy and create cohesive messaging across all channels, including earned and owned (social, newsletters, blog posts) media. The agency will also collaborate with the office's advertising agency of record and public relations efforts at the Utah Office of Tourism to ensure a consistent voice for Moab.
Background
The Moab Office of Tourism is a department within Grand County Utah’s local government unit and serves as the official Destination Marketing Organization for the area. The office aims to promote the Moab area as a global travel destination that offers a wide range of experiences, emphasizing sustainability and extraordinary visitor experiences.

Moab, known for its stunning landscapes and outdoor activities, attracts approximately 2.5 million visitors annually, making tourism vital to the local economy.

Work Details
The selected public relations agency will be responsible for increasing awareness of Moab as a travel destination through earned print and digital media coverage. Key tasks include:
- Developing a strategic communications plan targeting various visitor types
- Establishing measurable KPIs
- Identifying target publications and journalists
- Coordinating media appointments
- Creating an editorial calendar
- Drafting story pitches and press materials
- Managing media inquiries during crises
- Compiling quarterly reports on coverage and project goals.

The agency must also collaborate with the Moab Office of Tourism's marketing team to ensure cohesive messaging across all channels.

Period of Performance
The contract is expected to start on May 15, 2025, and terminate on April 30, 2026, with the possibility of annual renewal.

Place of Performance
The services will be performed primarily in Moab, Utah, with outreach to national and global media outlets.
Show All

Overview

Agency
Grand County Logo Grand County [UT]
Opportunity ID
GC10005
Response Deadline
April 7, 2025 Past Due
Date Posted
March 13, 2025
Est. Value Range
Experimental
$50,000 - $250,000 (AI estimate)
Agency Distribution
Low
Source
Open
On 3/13/25 Grand County in Colorado issued Public Relations Agency for the Moab Office of Tourism with ID GC10005 due 4/7/25.

Contacts

Subscribe to find 500K+ key government decision markers

Free Trial Schedule Demo

Documents

Posted documents for Public Relations Agency for the Moab Office of Tourism

Classifications

Opportunity Classification
GC10005
NAICS
541820 - Public Relations Agencies
541890 - Other Services Related to Advertising
541810 - Advertising Agencies
PSC
R708 - Support- Management: Public Relations
R497 - Support- Professional: Personal Services Contracts
7630 - Newspapers And Periodicals

Similar Active Opportunities