Texas Veterans Commission Digital Marketing Services
ID: 403-2026-1801-003
• State: Texas
Opportunity Assistant
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Description
Background
The Texas Veterans Commission (TVC) is dedicated to advocating for and providing superior services to improve the quality of life for Texas veterans, their families, and survivors. This includes various programs such as VA Disability Claims Representation, education benefits, employment assistance, and mental health services.
The agency seeks qualified digital marketing agencies to support lead generation for its Communication and Outreach Department, aiming to enhance its digital presence and engage the public through strategic marketing efforts.
Work Details
The selected vendor will provide digital marketing advertisement services including:
1. Digital Media Planning and Execution: Develop a strategy to reach diverse veteran audiences through paid advertising campaigns across platforms like search, display, video, and social media.
2. Targeting and Audience Reach: Execute campaigns that exceed performance benchmarks including 197.7K paid media engagements and 972.4K total reach.
3. Lead Generation and Brand Awareness: Drive traffic to TVC landing pages to generate high-quality leads while enhancing brand recognition as a trusted resource for veterans' benefits.
4. Tracking, Analytics, and Reporting: Monthly tracking of advertising expenditures with transparent reporting on budget allocation and performance metrics.
5. Media Buy: Handle advertising purchases according to the approved media plan including placement, optimization, cancellations, and auditing.
Period of Performance
The contract term is anticipated to be one year starting from June 1, 2026, with an option for renewal for additional one-year terms. The total contract value will not exceed $51,000.
Place of Performance
Services will be performed primarily in Texas with a focus on reaching veterans across both urban and rural areas.
Bidder Requirements
Proposers must demonstrate experience with government or public sector clients, expertise in digital marketing strategy and ad placement, familiarity with accessibility standards (e.g., WCAG 2.1), and provide evidence of their ability to meet the Scope of Work deliverables.
The Texas Veterans Commission (TVC) is dedicated to advocating for and providing superior services to improve the quality of life for Texas veterans, their families, and survivors. This includes various programs such as VA Disability Claims Representation, education benefits, employment assistance, and mental health services.
The agency seeks qualified digital marketing agencies to support lead generation for its Communication and Outreach Department, aiming to enhance its digital presence and engage the public through strategic marketing efforts.
Work Details
The selected vendor will provide digital marketing advertisement services including:
1. Digital Media Planning and Execution: Develop a strategy to reach diverse veteran audiences through paid advertising campaigns across platforms like search, display, video, and social media.
2. Targeting and Audience Reach: Execute campaigns that exceed performance benchmarks including 197.7K paid media engagements and 972.4K total reach.
3. Lead Generation and Brand Awareness: Drive traffic to TVC landing pages to generate high-quality leads while enhancing brand recognition as a trusted resource for veterans' benefits.
4. Tracking, Analytics, and Reporting: Monthly tracking of advertising expenditures with transparent reporting on budget allocation and performance metrics.
5. Media Buy: Handle advertising purchases according to the approved media plan including placement, optimization, cancellations, and auditing.
Period of Performance
The contract term is anticipated to be one year starting from June 1, 2026, with an option for renewal for additional one-year terms. The total contract value will not exceed $51,000.
Place of Performance
Services will be performed primarily in Texas with a focus on reaching veterans across both urban and rural areas.
Bidder Requirements
Proposers must demonstrate experience with government or public sector clients, expertise in digital marketing strategy and ad placement, familiarity with accessibility standards (e.g., WCAG 2.1), and provide evidence of their ability to meet the Scope of Work deliverables.
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Overview
Opportunity ID
403-2026-1801-003
Response Deadline
June 15, 2026
Due in 25 Days
Date Posted
May 15, 2026
Source
Pre-Bid Conference
No pre-bid conference information provided in the supplied text.
Q&A Deadline
Vendor questions must be submitted by the solicitation deadline listed as "Deadline for Questions" in the schedule. Revisions will be posted in the portal.
Est. Value Range
Experimental
$150,000 - $1,200,000
(AI estimate)
Agency Distribution
High
On 5/15/26 Texas Veterans Commission in Texas issued Texas Veterans Commission Digital Marketing Services with ID 403-2026-1801-003 due 6/14/26.
Contacts
Documents
Posted documents for Texas Veterans Commission Digital Marketing Services
Opportunity Assistant
AI Analysis
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Classifications
Additional Details
Class Codes
91502-Advertising Services, Including Notice of Bid Solicitation, Statutory Notices, Legal;
91522-Communications Marketing Services;
91501-Advertising Agency Services;