Social Media Influencer Marketing Services

Background
The Metropolitan Transit Authority of Harris County, TX (METRO) is seeking proposals from qualified firms to provide Social Media Influencer Marketing Services.
The goal of this contract is to develop, manage, and execute a strategic influencer marketing campaign that aligns with METRO's mission to enhance public transportation awareness and ridership.

Work Details
The selected contractor will be responsible for the following services:
1. Developing a comprehensive influencer marketing strategy tailored to METRO's objectives.
2. Identifying and engaging relevant social media influencers who can effectively promote METRO's services.
3. Managing influencer relationships and coordinating campaign activities.
4. Monitoring and analyzing campaign performance metrics to ensure effectiveness and provide regular reports to METRO.
5. Ensuring compliance with all applicable regulations and guidelines related to social media marketing.

Period of Performance
The period of performance for this contract will be one year, starting from the estimated contract execution date of July 14, 2026.

Place of Performance
The services will primarily be performed in Harris County, Texas, with potential outreach through digital platforms that may extend beyond this geographic area.

Bidder Requirements
Proposers must comply with the insurance requirements specified in the solicitation and must be properly licensed if a special license or permit is required by law.
There are no specific small business participation goals for this solicitation; however, METRO encourages participation from small businesses.