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Purchase of Marketing & Advertising Services

ID: RFP2024-0058 • State: Texas
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Description

The Alamo Colleges District is seeking proposals for marketing and advertising services to assist with the following: promotion and extension of the Alamo Colleges District brand, collaborative strategic marketing objectives and assistance with media selection, production, and message consistency. The awarded firm should demonstrate experience in demographic research and market analysis to assist the Alamo Colleges District with the implementation of the most effective communication and marketing strategies for reaching its target audience.

Background
The Alamo Colleges District is seeking proposals for marketing and advertising services to assist with the promotion and extension of the Alamo Colleges District brand, collaborative strategic marketing objectives, and assistance with media selection, production, and message consistency. The awarded firm should demonstrate experience in demographic research and market analysis to assist the Alamo Colleges District with the implementation of effective communication and marketing strategies for reaching its target audience.

Work Details
The scope of work includes various tasks such as media planning, media buying, and additional services. For media planning, the firm is expected to conduct market research, develop creative concepts for broadcasting and narrowcasting in English and Spanish, execute marketing strategies for expanding target markets within specific Texas county service areas, develop advertisement materials for consistent branding across all Alamo Colleges District campuses, engage in weekly meetings, maintain 24-hour response time for conference/consultation requests, and more.
Media buying involves negotiating and procuring media contracts, launching various media campaigns to target and expand audiences within specific areas, tracking ad runs and media events, resolving discrepancies, receiving and paying valid invoices for media buys, providing after-action reports within 60 days following completion of ad run/media event, and providing quarterly and annual post-buy media analysis.
Additional services include providing creative services such as copywriting, photography, presentations, video production; offering internship opportunities; working with subcontractors certified as Small, Minority Woman-Owned and/or Veteran-Owned Business Enterprise (SMWVBE); demonstrating commitment to serving students by becoming actively engaged in recognizing the Alamo Colleges’ mission, vision, values.

Period of Performance
The contract term will begin upon award and terminate on May 31, 2027. It will automatically renew for three one-year periods.

Place of Performance
The geographic locations where the contract will be performed include all individual locations of the Alamo Colleges District.

Overview

Opportunity ID
RFP2024-0058
Version
1
Response Deadline
June 18, 2024 Past Due
Date Posted
May 20, 2024
Est. Value Range
Experimental
$500,000 - $2,000,000 (AI estimate)
Agency Distribution
High
Source
On 5/20/24 Alamo Community College District in Texas issued Purchase of Marketing & Advertising Services with ID RFP2024-0058 due 6/17/24.

Contacts

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Documents

Posted documents for Purchase of Marketing & Advertising Services

Additional Details

Days Solicited
91501-Advertising Agency Services; 91503-Advertising/Public Relations (Incl. Skywriting); 91504-Advertising, Outdoor Billboard, Etc.; 91510-*Advertising Digital; 91514-Broadcasting Services, Radio; 91515-Broadcasting Services, Television; 91522-Communications Marketing Services; 91571-Newspaper and Publication Advertising, Non;

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