Public Awareness, Education, and Communication Services and Marketing Research and Evaluation Services

Background
The State of Texas, through the Texas Health and Human Services Commission (HHSC) and the Department of Health and Human Services (DSHS), is seeking to establish Master Contracts for public awareness, education, communication services, and marketing research and evaluation services.
The goal is to enhance public awareness and communication efforts overseen by the HHSC and DSHS Offices of Communications. This RFP aims to create a Contractor Pool that can respond to Work Order Requests from HHSC or DSHS as needed.

Work Details
The awarded Contractors will provide Campaign Services including: public awareness campaigns, education, communication services, market research, and evaluation services. Specific requirements include:
- Managing campaign budgets and invoices.
- Meeting deadlines for deliverables.
- Attending meetings with HHSC or DSHS.
- Providing talent releases for productions.
- Creating campaign timelines and managing subcontractors.
- Delivering progress reports with measurable objectives.
- Providing final reports documenting campaign results using industry-standard measurements.

Additional deliverables may include developing social media strategies, advertising plans, mobile apps, print materials, promotional items, and conducting qualitative/quantitative research. The Contractor must also ensure compliance with federal and state laws throughout the contract period.

Period of Performance
The initial term of the contract will be five (5) years. Individual Work Orders may extend beyond this term as necessary to complete authorized work.

Place of Performance
Services will be performed in locations specified in individual Work Orders issued by HHSC or DSHS.