Multicultural Marketing and Advertising Services

Background
The Texas Parks and Wildlife Department (TPWD) is seeking proposals for Multicultural Marketing and Advertising Services. TPWD is looking for a partnership with an agency successful in engaging emerging Hispanic and multicultural markets in Texas, as well as general demographic markets and other targeted markets.

Work Details
The awarded Contractor will be responsible for recognizing nuances of communications for which TPWD is responsible, including laws and regulations, recreational guides, media marketing campaigns, and 'trans-creation' of existing creative work. The services may include research, campaign planning and execution, promotions tied to conversions to purchase, results-oriented strategies, online and offline media placement, translation services, design and production, event marketing, retail or manufacturer partnerships, sales promotions, sponsorship development, sourcing, and oversight of talent for productions.
Potential paid media may include broadcast radio or television, billboards, web advertising, direct mail, email marketing, social media, and search engine marketing. The contract shall commence on October 1, 2024, or Date of Award, whichever is later, and continue through September 30, 2026. It may be renewed for up to two additional one-year periods.

Period of Performance
October 1, 2024 - September 30, 2026 (with potential for renewal)

Place of Performance
Services will be performed in Texas