Marketing Analytics
ID: AIS-ADM-01656-RFP • State: Texas
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Description
Background
The University of Texas M.D. Anderson Cancer Center (MDACC) is seeking proposals from qualified and experienced firms to provide marketing analytic services. The goal of this contract is to enhance MDACC's marketing strategies through data-driven insights and analytics, ultimately supporting their mission in cancer care and research.
Work Details
The selected contractor will be responsible for providing comprehensive marketing analytic services, which may include but are not limited to: analyzing marketing campaign performance, developing data visualization dashboards, ensuring data accuracy across various ad platforms, and providing insights that go beyond raw data performance.
The contractor should demonstrate experience in media mix modeling, budget efficiency improvements, and the ability to validate custom multi-touch attribution models.
Period of Performance
The contract will commence upon award and is expected to last for a duration that aligns with the project requirements as outlined in the RFP. Specific timelines for deliverables will be established during the contracting process.
Place of Performance
Services will primarily be performed at MD Anderson Cancer Center located at 7007 Bertner Ave, Houston, Texas 77030-3907. Additional remote work may be required depending on project needs.
Bidder Requirements
Bidders must comply with the Vet Historically Underutilized Business (VETHUB) subcontracting plan if subcontracting opportunities are probable. A completed Form 1295 regarding Disclosure of Interested Parties must be submitted before or concurrent with the signed contract if the contract exceeds $1 million.
Bidders should also have relevant certifications and experience in marketing analytics.
The University of Texas M.D. Anderson Cancer Center (MDACC) is seeking proposals from qualified and experienced firms to provide marketing analytic services. The goal of this contract is to enhance MDACC's marketing strategies through data-driven insights and analytics, ultimately supporting their mission in cancer care and research.
Work Details
The selected contractor will be responsible for providing comprehensive marketing analytic services, which may include but are not limited to: analyzing marketing campaign performance, developing data visualization dashboards, ensuring data accuracy across various ad platforms, and providing insights that go beyond raw data performance.
The contractor should demonstrate experience in media mix modeling, budget efficiency improvements, and the ability to validate custom multi-touch attribution models.
Period of Performance
The contract will commence upon award and is expected to last for a duration that aligns with the project requirements as outlined in the RFP. Specific timelines for deliverables will be established during the contracting process.
Place of Performance
Services will primarily be performed at MD Anderson Cancer Center located at 7007 Bertner Ave, Houston, Texas 77030-3907. Additional remote work may be required depending on project needs.
Bidder Requirements
Bidders must comply with the Vet Historically Underutilized Business (VETHUB) subcontracting plan if subcontracting opportunities are probable. A completed Form 1295 regarding Disclosure of Interested Parties must be submitted before or concurrent with the signed contract if the contract exceeds $1 million.
Bidders should also have relevant certifications and experience in marketing analytics.
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Overview
Opportunity Type
RFP
Opportunity ID
AIS-ADM-01656-RFP
Response Deadline
Feb. 10, 2026
Past Due
Date Posted
Jan. 9, 2026
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
Low
Source
On 1/9/26 MD Anderson Cancer Center in Texas issued RFP Marketing Analytics with ID AIS-ADM-01656-RFP due 2/10/26.