Dps Marketing Services

Background
The Department of Public Safety (DPS) of the State of Texas is responsible for protecting and serving the citizens of Texas. The agency manages a range of public education, outreach, and public involvement activities to engage Texans statewide.

DPS has received funding to establish and continue statewide marketing campaigns, including a safe gun storage marketing campaign and a commercial vehicle safety education campaign, supported by appropriated funds from the Texas Legislature and Motor Carrier Safety Assistance grant funds.

Work Details
The contractor will develop and provide marketing campaigns focusing on public education, outreach, and public involvement activities. Specific services include:
1. Social Media Campaign Services: Develop, deliver, and track results on DPS’s public website and social media platforms (e.g., Facebook, Instagram, YouTube). Identify effective platforms and recommend campaign durations.

2. Radio Campaign Services: Provide detailed timelines for radio spots, minimum impressions, PSA plans, and Added Value opportunities.

3. Online Advertising Services: Include web address demographics, advertisement types, durations, and impressions.

4. Marketing Products and Materials: Provide photography services, press relations, video production, graphic design services with samples or drafts of promotional items.

5. Strategic Marketing Plan: Develop a plan for both the safe gun storage campaign and commercial vehicle safety campaign that includes market research metrics and outlines maximum service offerings within budget constraints.

Period of Performance
The initial contract term commences on March 1, 2025, and expires four years from that effective date. There is a possibility of extending the contract for up to twelve additional months if necessary.

Place of Performance
The contract will be performed across the state of Texas.