Districtwide Branding, Marketing & Communications Services

Background
Collin College is seeking proposals for marketing, advertising, and branding services to support districtwide communication initiatives that align with the college’s master and strategic planning goals. The objective is to enhance the college's brand recognition and effectively communicate with targeted audiences through various marketing strategies.

Work Details
The awarded firm will provide the following services:

- Assist in district planning initiatives to determine message quality and effectiveness.
- Support targeted marketing initiatives aligned with community engagement and student success.
- Develop strategies for broadcasting and narrowcasting.
- Create marketing materials aimed at enhancing brand recognition, increasing enrollment, and outreach to specific populations (e.g., adults aged 18-34, continuing education students, high school students and parents, middle school students and parents, seniors aged 65+, etc.).
- Develop advertising materials across multiple platforms including web/digital, direct mail, billboards, magazines, newspapers, radio, and television.
- Conduct market research and facilitate community engagement through surveys and focus groups.

Period of Performance
The contract period will commence upon award and is expected to continue for a specified duration as outlined in the solicitation documents.

Place of Performance
Services will be performed at various locations within Collin County as needed by Collin College.

Bidder Requirements
Bidders must demonstrate experience in demographic research and market analysis relevant to educational institutions. They should also have a satisfactory record of performance on similar contracts. Additionally, bidders are encouraged to include small, minority, veteran, or female-owned business certifications if applicable.