Brand Development Services

Background
Texas Southern University (TSU), an elite Carnegie R2 Institution and one of the largest Historically Black Colleges and Universities (HBCUs) in the nation, is seeking to establish a contract for Brand Development Services.

The goal is to create a unified institutional brand identity that enhances recognition and consistency across the university's various departments and programs. This initiative aligns with TSU's mission to provide quality education and support its strategic growth objectives.

Work Details
The selected firm will provide Brand Development Services including:
1. Brand Identity Consolidation,
2. Logo Standardization,
3. Trademark Support.

Specific tasks include conducting a comprehensive assessment of existing brand assets, evaluating usage across various platforms, developing a unified logo that reflects the university's mission and values, creating guidelines for sub-brand identities, providing a strategy for transitioning to the new brand identity, and assisting with trademark registration processes.

Period of Performance
The contract term will be determined based on the proposals received; however, it is expected to commence upon award and continue until all deliverables are completed.

Place of Performance
Services will primarily be performed at Texas Southern University located in Houston, Texas.

Bidder Requirements
Respondents must comply with all applicable Texas laws and regulations regarding procurement. They must demonstrate experience in providing similar services within the past five years, provide qualifications of personnel who will manage the project, and submit detailed pricing information. Additionally, bidders must certify compliance with various legal requirements including those related to former state employees and conflict of interest disclosures.