Brand Campaign and Strategic Communications Plan

Background
Texas State University’s Division of Marketing and Communications is seeking a brand strategy firm to assist in the development of a new brand campaign.
The goal is to create a dynamic and collaborative branding strategy that aligns with the institution's mission.

Work Details
The selected firm will be responsible for developing a comprehensive brand campaign and strategic communications plan.
This includes conducting market research, identifying target audiences, creating messaging frameworks, and designing promotional materials that effectively communicate the university's values and offerings.

Period of Performance
The contract period will commence upon award and is expected to continue until the completion of the brand campaign.
Specific timelines will be determined during the project planning phase.

Place of Performance
The work will primarily take place at Texas State University, located in San Marcos, Texas.