Advertising Sales Agency for Abilene Regional Airport

Background
The City of Abilene, Texas, is seeking qualified advertising agencies or firms to assist in selling advertising opportunities at the Abilene Regional Airport (ABI). The airport serves a 16-county area known as the Big Country and aims to enhance passenger engagement through effective marketing and advertising initiatives. ABI features 12 digital advertising screens that provide significant exposure to a large audience, with over 200,000 passengers expected in 2024. The goal of this project is to generate revenue by maximizing the potential of these advertising spaces.

Work Details
The selected Proposer will be responsible for managing the sales process for advertising space on ABI’s digital screens and other mediums. Key responsibilities include:
1. **Advertising Sales Strategy:** Develop and execute a strategy to attract advertisers, identify potential clients, and create tailored proposals.
2. **Revenue Generation:** Drive revenue through effective sales tactics aimed at maximizing occupancy of advertising spaces.
3. **Account Management:** Act as a liaison between ABI and advertisers, ensuring smooth transactions and compliance with contract terms.
4. **Creative Collaboration:** Assist advertisers in designing engaging ad content that aligns with ABI’s branding.
5. **Reporting & Analytics:** Track advertising activity monthly and provide insights to airport staff.
6. **Market Research & Competitive Analysis:** Conduct research on passenger demographics and competitor strategies to align ad opportunities with passenger interests.
7. **Compliance & Guidelines:** Ensure all proposals comply with the Airport Advertising Policy.

Period of Performance
The contract will commence upon selection and is expected to continue throughout the duration necessary to fulfill the objectives outlined in the proposal, including key milestones within the first 30 days.

Place of Performance
The services will be performed at Abilene Regional Airport (ABI), located in Abilene, Texas.

Bidder Requirements
Proposers must provide detailed qualifications including experience with similar projects, a list of employees assigned to the project, at least five client references, and compliance with all outlined scope of services and conditions.