Tourism, Marketing, & Public Relation Services

This project supports digital and content marketing through creative development, strategic planning, and content creation. The vendor will collaborate with the internal tourism team to deliver adaptable, on-brand content and a media plan for multiple platform. ScopePlan and curate digital content, including email marketing, social media, and sponsored contentProduce video and photography assets to support multi-channel marketing Develop advertising templates for quick-turn, reactive campaignsCreate flexible, cross-platform creative assets (print, digital, paid social media, broadcast)Propose digital media calendar focused on ad placements that will work cohesively with our current organic media schedule.Branding and Strategy:Review and assess the current brand identity, including logo and taglineIdentify opportunities for strategic alignment and collaborationDigital Advertising:Plan campaigns across digital media platforms (Tripadvisor, Meta platforms, Groundtruth, etc.)Suggest target markets and key locations for Marketing Campaigns.Create platform-specific ad creative and copyPropose creative, unconventional advertising strategiesDemonstrate knowledge of emerging trends and technologies Analysis and Reporting:Analyze campaign performance across all channelsDeliver detailed reports on key performance metricsOffer data-driven recommendations for ongoing improvementsE-newsletters:Design updated templatesCurate an e-newsletter scheduleRecommend strategies to improve engagement and click-through rates