Marketing for SoE Graduate Programs

Background
The College of Charleston is seeking a highly qualified brand strategy and advertisement firm to serve as the agency of record for its Masters Programs in Teacher Education (TEDU).

The goal of this contract is to enhance the marketing efforts for various graduate programs, including the Master of Arts in Teaching (MAT) for Early Childhood, Elementary, Multilanguage Learners (MLL), and the Master in Education (M.Ed.) in Teaching, Learning and Advocacy (MTLA).

Work Details
The selected firm will be responsible for developing and executing a comprehensive marketing strategy that focuses on digital consumer engagement.

This includes brand development, advertising campaigns, and promotional activities tailored specifically for the TEDU graduate programs. The firm must demonstrate expertise in digital marketing and possess strong capabilities in brand management.

Period of Performance
The contract period will commence upon award and is expected to continue through the duration of the marketing campaign, with specific timelines outlined in the Scope of Work available after vendor registration.

Place of Performance
The services will primarily be performed at the College of Charleston's campus and may include outreach to potential students across various geographic locations.