Amtrak Cascades Marketing
ID: S-73000-00016138
• State: Oregon
Opportunity Assistant
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Description
Background
The State of Oregon, through the Oregon Department of Transportation (ODOT), is issuing this Request for Proposal (RFP) for Amtrak Cascades Marketing, Advertising, and Communication Services.
The Oregon Passenger Rail Program—Amtrak Cascades—provides intercity passenger rail service from Vancouver, British Columbia to Eugene, Oregon. The goal of this contract is to develop and deliver content that attracts and retains riders while promoting the Amtrak Cascades service as a viable alternative to driving.
Work Details
The services required under this contract include:
1. Development and execution of a marketing plan aimed at optimizing ridership for Amtrak Cascades.
2. Creation and delivery of content across multiple marketing channels to inform and engage potential riders.
3. Maintenance and updates to ODOT’s Amtrak Oregon website.
4. Potential collaboration with WSDOT on website integration efforts.
The consultant may also be asked to create a financial model featuring revenue streams to support the marketing strategy.
Period of Performance
The initial term of the contract is anticipated to be 2 years with options to renew up to a cumulative maximum of 10 years.
Place of Performance
Services will primarily be performed in Oregon, with potential collaboration involving Washington State due to the partnership with WSDOT.
Bidder Requirements
Proposers must be registered vendors in OregonBuys and demonstrate experience in completing advertising campaigns for public agencies within the last 5 years, including projects with a total contract spend of at least $200,000.
A Certified Small Business Aspirational Target of 12% will be assigned to ensure opportunities for certified firms.
The State of Oregon, through the Oregon Department of Transportation (ODOT), is issuing this Request for Proposal (RFP) for Amtrak Cascades Marketing, Advertising, and Communication Services.
The Oregon Passenger Rail Program—Amtrak Cascades—provides intercity passenger rail service from Vancouver, British Columbia to Eugene, Oregon. The goal of this contract is to develop and deliver content that attracts and retains riders while promoting the Amtrak Cascades service as a viable alternative to driving.
Work Details
The services required under this contract include:
1. Development and execution of a marketing plan aimed at optimizing ridership for Amtrak Cascades.
2. Creation and delivery of content across multiple marketing channels to inform and engage potential riders.
3. Maintenance and updates to ODOT’s Amtrak Oregon website.
4. Potential collaboration with WSDOT on website integration efforts.
The consultant may also be asked to create a financial model featuring revenue streams to support the marketing strategy.
Period of Performance
The initial term of the contract is anticipated to be 2 years with options to renew up to a cumulative maximum of 10 years.
Place of Performance
Services will primarily be performed in Oregon, with potential collaboration involving Washington State due to the partnership with WSDOT.
Bidder Requirements
Proposers must be registered vendors in OregonBuys and demonstrate experience in completing advertising campaigns for public agencies within the last 5 years, including projects with a total contract spend of at least $200,000.
A Certified Small Business Aspirational Target of 12% will be assigned to ensure opportunities for certified firms.
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Overview
Opportunity Type
Open Market
Opportunity ID
S-73000-00016138
Response Deadline
June 30, 2026
Due in 13 Days
Date Posted
May 29, 2026
Source
Pre-Bid Conference
Preproposal conference required. The solicitation text provided only shows the heading "4.2 PREPROPOSAL CONFERENCE" and does not include the full details, such as whether it is mandatory/optional, the date, time, location, or any link.
Q&A Deadline
Questions / Requests for Clarification must be submitted in OregonBuys for this RFP; answers are issued approximately 7 calendar days prior to the Bid Opening Date in OregonBuys.
Set Aside Preferences
Small Business
Est. Value Range
Experimental
$250,000 - $1,200,000
(AI estimate)
Agency Distribution
High
On 5/29/26 Department of Transportation in Oregon issued Open Market Amtrak Cascades Marketing with ID S-73000-00016138 due 6/30/26.
Contacts
Documents
Posted documents for Amtrak Cascades Marketing
Opportunity Assistant
AI Analysis
AI Generate
Classifications
Opportunity Classification
0951 - ODOT Procurement Office
Additional Details
Source Department
7304625 - Procurement