Advertising Agency 001-0325RFP

Background
The Oregon Tourism Commission (OTC), doing business as Travel Oregon, is a semi-independent state agency with the mission to inspire travel that uplifts Oregon communities.

The agency collaborates with stakeholders to optimize economic opportunities while respecting the state's ecosystems and cultures. The goal of this contract is to engage a full-service advertising agency to manage all aspects of Travel Oregon's brand advertising campaigns, ensuring alignment with their strategic vision.

Work Details
The selected agency will be responsible for:
1. Development and execution of brand advertising campaigns, including creative strategy, production, media evaluation, and placement.
2. Management of integrated advertising campaigns across various media channels such as print, online video, streaming audio, digital display ads, social media, television, radio, and collateral materials.
3. Evaluation of media opportunities using primary and secondary research resources to optimize advertising performance.
4. Comprehensive campaign reporting and analysis to assess effectiveness and ROI.
5. Recommendations for media strategies that align with Travel Oregon's 10-year strategic vision.
6. Coordination with regional partners for cooperative advertising efforts.
7. Development of branding and visual identity for Travel Oregon and its partners as requested.

Period of Performance
The contract will commence upon award and is expected to be reviewed every two years for re-evaluation.

Proposals are accepted until April 7, 2025.

Place of Performance
The services will primarily be performed in Portland, Oregon, but may also involve travel within and outside the state as necessary.