International Marketing

Background
The Oklahoma Tourism and Recreation Department (OTRD) is seeking qualified Suppliers to provide, develop, and implement a public relations and marketing campaign aimed at promoting Oklahoma as a preferred tourist destination.

The campaign will focus on three primary regions: Ireland and the United Kingdom, Australia and New Zealand, and German-speaking Europe and Benelux countries.

The goal is to increase the volume of travelers to Oklahoma through cost-effective and results-driven programs.

Work Details
The Supplier will be responsible for the following services:

1. Administrative Obligations:
- Establish an in-country office.
- Provide monthly reports.
- Act as OTRD’s Visit USA representative.
- Serve as an in-market Brand USA liaison.
- Deliver presentations as needed.
- Monitor travel trade trends.
- Provide crisis management support.
- Proofread and edit print and web materials.
- Fulfill brochure requests in the primary region and fringe regions as needed.

2. Trade Relations Obligations:
- Provide tradeshow recommendations and representation.
- Offer itinerary planning services.
- Conduct reservation and staff training.
- Maintain a travel trade database.
- Manage brochure inventory.
- Coordinate marketing missions.

3. Public Relations Obligations:
- Develop a media schedule including monthly press releases.
- Enhance relationships with consumer and travel trade press.
- Coordinate media outreach efforts.

4. Consumer Marketing Obligations:
- Recommend consumer shows and represent OTRD at these events.

5. Digital Marketing Obligations:
- Advise on digital strategy to increase awareness of Oklahoma through social media and other digital platforms.

Period of Performance
The initial contract term is one year, starting from the date of the final signature, with five one-year options for renewal, running concurrently with Oklahoma's fiscal year until June 30, 2026.

Place of Performance
The services will be performed in three primary regions: Ireland and the United Kingdom; Australia and New Zealand; German-speaking Europe; and Benelux countries.