Joint Marketing Program: Digital Marketing Services

Background
TourismOhio, part of the Ohio Department of Development, is seeking a digital marketing vendor to enhance its Joint Marketing Program. This program aims to support Ohio's tourism industry partners by providing strategic advertising and custom content creation services that increase awareness and drive visitation to various attractions, destinations, festivals, and events across Ohio. The initiative is designed to leverage the expertise of vendor partners to develop targeted ad campaigns that effectively reach potential visitors while also offering financial assistance to participants to extend their marketing budgets.

Work Details
The selected contractor will manage and execute Google paid search and paid Meta advertising campaigns for approximately 50-75 tourism industry partners. Responsibilities include:

- Developing media channel parameters including investment levels, campaign length, and targeting options.
- Organizing webinars for partner education on program offerings.
- Managing campaign assets and executing partner campaigns with monthly billing.
- Providing customer service as a single point of contact for partners.
- Utilizing data insights for audience targeting to enhance brand awareness and visitation.
- Conducting campaign strategy, planning, buying, optimization, and performance evaluation.
- Offering educational webinars on leveraging Google paid search and Meta advertising effectively.

Specific expectations include managing 15-35 Google search campaigns with a total media investment ranging from $62,000 to $125,000 per fiscal year, and 35-45 Meta campaigns with an investment between $125,000 and $148,000 per fiscal year.

Period of Performance
The contract will commence upon award and run through June 30, 2027. The State may renew the contract at its discretion for one month initially, with further renewals possible by mutual agreement not exceeding two years in total.

Place of Performance
The services will be performed in Ohio as the program targets local tourism industry partners throughout the state.

Bidder Requirements
Offerors must demonstrate experience in similar projects with references included in their submission. They must also complete specific forms such as the Offeror Certification Form and Affirmation and Disclosure Form as part of their proposal.