2025 Digital Advertising Informal RFP
ID: 5977
• State: Ohio
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Description
Background
Cuyahoga Job and Family Services is seeking bids for digital advertising to enhance awareness, outreach, recruitment, and potential enrollment in workforce programs. The goal of this contract is to effectively reach individuals in Cuyahoga County who may benefit from these services, particularly those with barriers to employment.
Work Details
The contractor will provide digital media advertising services from January through December 2025. This includes:
- Digital advertising targeting individuals aged 18-59 in specific zip codes within Cuyahoga County, focusing on households with an income of $50,000 or less.
- A minimum of 260,000 impressions per month throughout the campaign.
- Display creative and dashboard capabilities for monitoring performance.
- Search placement for relevant keywords such as 'Cuyahoga County', 'employment', and 'job', ensuring 80-120 clicks per month with 80%+ visibility in the top three search results.
- An online dashboard to track performance metrics.
Period of Performance
The contract will commence on January 1, 2025, and will run through December 31, 2025.
Place of Performance
The services will be performed within Cuyahoga County, Ohio.
Cuyahoga Job and Family Services is seeking bids for digital advertising to enhance awareness, outreach, recruitment, and potential enrollment in workforce programs. The goal of this contract is to effectively reach individuals in Cuyahoga County who may benefit from these services, particularly those with barriers to employment.
Work Details
The contractor will provide digital media advertising services from January through December 2025. This includes:
- Digital advertising targeting individuals aged 18-59 in specific zip codes within Cuyahoga County, focusing on households with an income of $50,000 or less.
- A minimum of 260,000 impressions per month throughout the campaign.
- Display creative and dashboard capabilities for monitoring performance.
- Search placement for relevant keywords such as 'Cuyahoga County', 'employment', and 'job', ensuring 80-120 clicks per month with 80%+ visibility in the top three search results.
- An online dashboard to track performance metrics.
Period of Performance
The contract will commence on January 1, 2025, and will run through December 31, 2025.
Place of Performance
The services will be performed within Cuyahoga County, Ohio.
Overview
Agency
Opportunity Type
INFORMAL
Opportunity ID
5977
Response Deadline
Oct. 28, 2024
Past Due
Date Posted
Oct. 21, 2024
Source
Est. Value Range
Experimental
$500,000 - $1,500,000
(AI estimate)
Agency Distribution
Moderate
On 10/21/24 Cuyahoga County in Ohio issued INFORMAL 2025 Digital Advertising for Workforce Programs with ID 5977 due 10/28/24.
Contacts
Documents
Posted documents for 2025 Digital Advertising Informal RFP
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