Website Design & Rebranding
ID: 2135670
• State: New York
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Description
Background
The Town of Bethlehem Industrial Development Agency (BIDA) seeks to modernize its brand identity and digital presence through this Request for Proposals (RFP). The agency aims to create a high-performance digital hub that reflects the Town's status as a premier destination for development in upstate New York. Established in 1973, BIDA is responsible for promoting job opportunities and economically sound commerce within the Town, providing financial assistance to eligible commercial and industrial projects.
Work Details
The selected firm will provide comprehensive branding and digital marketing services, including:
1. **Brand Redefinition**: Conduct a brand audit, persona mapping, and develop a new visual identity including logo, color palette, and typography. Deliverables include a Strategic Brand Report and Final Brand Style Guide.
2. **Website Engineering and Implementation**: Design and build a modern website that serves as the primary information hub for BIDA. Key features include:
- Responsive UX/UI design optimized for desktop and mobile.
- Content migration and creation of high-impact multimedia assets.
- Technical build ensuring security, SEO optimization, and compliance with ADA standards.
- Domain transfer to a '.gov' domain.
- Quality assurance testing prior to launch.
- Development of lead generation forms for inquiries from site selectors and investors.
- Ownership of all final assets granted to BIDA upon project completion.
Period of Performance
The contract will commence upon selection of the firm with an expected completion date aligned with project milestones leading up to the launch of the new website.
Place of Performance
The work will primarily be performed in Bethlehem, New York, with potential remote collaboration depending on the selected firm's capabilities.
Bidder Requirements
Firms must be qualified full-service branding and digital marketing firms proficient in domain transfers. They must comply with the following goals:
- Service-Disabled Veteran-Owned Business (SDVOB) Goal: 10%
- Minority/Women Business Enterprise (MWBE) Goals: 10%
- Disadvantaged Business Enterprise (DBE) Goal: 10%.
Additionally, bidders must provide proof of insurance including Commercial General Liability, Workers' Compensation, and other relevant certifications.
The Town of Bethlehem Industrial Development Agency (BIDA) seeks to modernize its brand identity and digital presence through this Request for Proposals (RFP). The agency aims to create a high-performance digital hub that reflects the Town's status as a premier destination for development in upstate New York. Established in 1973, BIDA is responsible for promoting job opportunities and economically sound commerce within the Town, providing financial assistance to eligible commercial and industrial projects.
Work Details
The selected firm will provide comprehensive branding and digital marketing services, including:
1. **Brand Redefinition**: Conduct a brand audit, persona mapping, and develop a new visual identity including logo, color palette, and typography. Deliverables include a Strategic Brand Report and Final Brand Style Guide.
2. **Website Engineering and Implementation**: Design and build a modern website that serves as the primary information hub for BIDA. Key features include:
- Responsive UX/UI design optimized for desktop and mobile.
- Content migration and creation of high-impact multimedia assets.
- Technical build ensuring security, SEO optimization, and compliance with ADA standards.
- Domain transfer to a '.gov' domain.
- Quality assurance testing prior to launch.
- Development of lead generation forms for inquiries from site selectors and investors.
- Ownership of all final assets granted to BIDA upon project completion.
Period of Performance
The contract will commence upon selection of the firm with an expected completion date aligned with project milestones leading up to the launch of the new website.
Place of Performance
The work will primarily be performed in Bethlehem, New York, with potential remote collaboration depending on the selected firm's capabilities.
Bidder Requirements
Firms must be qualified full-service branding and digital marketing firms proficient in domain transfers. They must comply with the following goals:
- Service-Disabled Veteran-Owned Business (SDVOB) Goal: 10%
- Minority/Women Business Enterprise (MWBE) Goals: 10%
- Disadvantaged Business Enterprise (DBE) Goal: 10%.
Additionally, bidders must provide proof of insurance including Commercial General Liability, Workers' Compensation, and other relevant certifications.
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Overview
Opportunity Type
General
Opportunity ID
2135670
Response Deadline
June 18, 2026
Due in 11 Days
Date Posted
June 1, 2026
Source
Source Notes
Must be signed in to the New York Contract Reporter to view the opportunity.
Set Aside Preferences
Minority Owned
Veteran
Est. Value Range
Experimental
$85,000 - $225,000
(AI estimate)
Agency Distribution
High
On 6/1/26 Bethlehem Industrial Development Agency in New York issued General Website Design & Rebranding with ID 2135670 due 6/18/26.
Contacts
Documents
Posted documents for Website Design & Rebranding
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AI Analysis
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Classifications
Opportunity Classification
Advertising, Graphic Arts, Marketing & Interior Design - Consulting & Other Services