Tourism Representation for Australia and New Zealand

Background
The New York State Economic Development (ESD) Division of Tourism is seeking a Contractor to represent it in the Australia and New Zealand marketplace for travel and tourism promotion activities. The goal is to enhance tourism to New York State, which is a significant contributor to the state's economy, generating billions in direct spending and supporting hundreds of thousands of jobs. The contractor will develop focused marketing strategies to promote New York State as a premier travel destination.

Work Details
The Contractor will provide services including:

1) Travel Trade representation and marketing of travel to New York State through industry-related activities such as trade shows, sales missions, and partnerships.

2) In-market management of partner marketing promotions, including defining objectives and KPIs with partners.

3) Consumer marketing efforts in Australia and New Zealand, including paid advertising and earned media strategies.

4) Strategic counsel on international travel industry trends relevant to the Australian and New Zealand markets.

5) Operational support for account management, market intelligence collection, and coordination with other tourism representation efforts.

Period of Performance
The contract will be performed over a period of five (5) years, starting from July 2026.

Place of Performance
The services will be performed primarily in Australia and New Zealand.

Bidder Requirements
Bidders must demonstrate at least five years of experience in the Australia and New Zealand travel trade, proven consumer marketing experience, and knowledge of destination marketing. They must also have a physical presence in either Australia or New Zealand, provide three business references, and demonstrate economic resources to cover expenses prior to reimbursement from the state.