Summer Sessions Media Buy Services
ID: 2134733
• State: New York
Opportunity Assistant
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Description
Background
The State University of New York (SUNY) is the largest comprehensive university system in the United States, with over 467,000 students across 64 campuses. The University at Albany is a prominent public research university within this system, serving a diverse student body of over 17,000. The summer program is crucial for both academic support and revenue generation for the university. The Office of Summer Sessions aims to exceed enrollment targets through effective digital marketing services.
Work Details
The contractor will provide digital marketing services specifically aimed at promoting the summer program to both University at Albany students and students from other colleges. Services include:
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.
- Social media marketing on platforms most effective for the target audience.
- Geofencing strategies to reach potential students.
- Campaign analytics throughout the campaign duration and in a final summary report.
The vendor must demonstrate experience in higher education marketing, utilize creative materials provided by the university, and allocate the campaign budget effectively across various digital platforms. Recommendations for additional media platforms are encouraged, along with detailed strategies and timelines for implementation.
Period of Performance
The campaign will run for three months, from June 1, 2026, to August 31, 2026.
Place of Performance
The services will be performed primarily in New York State, targeting college students enrolled in institutions within the state.
Bidder Requirements
Bidders must be Service-Disabled Veteran-Owned Businesses (SDVOB) and are expected to disclose any potential conflicts of interest. They should provide a complete commission rate/fee structure associated with the contract execution. There are no specific M/WBE or DBE goals set for this contract.
The State University of New York (SUNY) is the largest comprehensive university system in the United States, with over 467,000 students across 64 campuses. The University at Albany is a prominent public research university within this system, serving a diverse student body of over 17,000. The summer program is crucial for both academic support and revenue generation for the university. The Office of Summer Sessions aims to exceed enrollment targets through effective digital marketing services.
Work Details
The contractor will provide digital marketing services specifically aimed at promoting the summer program to both University at Albany students and students from other colleges. Services include:
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.
- Social media marketing on platforms most effective for the target audience.
- Geofencing strategies to reach potential students.
- Campaign analytics throughout the campaign duration and in a final summary report.
The vendor must demonstrate experience in higher education marketing, utilize creative materials provided by the university, and allocate the campaign budget effectively across various digital platforms. Recommendations for additional media platforms are encouraged, along with detailed strategies and timelines for implementation.
Period of Performance
The campaign will run for three months, from June 1, 2026, to August 31, 2026.
Place of Performance
The services will be performed primarily in New York State, targeting college students enrolled in institutions within the state.
Bidder Requirements
Bidders must be Service-Disabled Veteran-Owned Businesses (SDVOB) and are expected to disclose any potential conflicts of interest. They should provide a complete commission rate/fee structure associated with the contract execution. There are no specific M/WBE or DBE goals set for this contract.
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Overview
Opportunity Type
Discretionary procurements less than $50,000
Opportunity ID
2134733
Response Deadline
May 15, 2026
Past Due
Date Posted
May 5, 2026
Source
Source Notes
Must be signed in to the New York Contract Reporter to view the opportunity.
Est. Value Range
Experimental
$50,000 - $250,000
(AI estimate)
Agency Distribution
High
On 5/5/26 State University of New York (SUNY) in New York issued Discretionary procurements less than $50,000 Summer Sessions Media Buy Services with ID 2134733 due 5/15/26.
Contacts
Documents
Posted documents for Summer Sessions Media Buy Services
Opportunity Assistant
AI Analysis
AI Generate
Classifications
Opportunity Classification
Advertising, Graphic Arts, Marketing & Interior Design - Consulting & Other Services