Media Buy Services

Background
Farmingdale State College (FSC), part of the State University of New York (SUNY), is seeking to enhance its brand visibility and recruit prospective students for the 2025-2026 academic year. The college has recently refreshed its brand identity and aims to leverage this momentum through a strategic advertising campaign targeting first-year and transfer students, parents, and school counselors.

Work Details
The contractor will develop and execute an integrated advertising campaign that includes:
- General awareness and enrollment marketing.
- Program-specific advertising for priority academic areas including:
- Aviation: Professional Pilot BS
- Bioscience BS
- Nursing (MS, BS, RN to BSN)
- Visual Communications: Art & Graphic Design BS and Interaction Design BS
- Computer Science BS
- Criminal Justice BS
- School of Business.
- Engagement with target audiences during key periods to highlight the value of a Farmingdale education.
- A multi-channel media plan that encompasses:
- Google Grants management
- Content targeting
- Website retargeting
- Geofencing
- Meta remessaging
- Digital advertising platforms (e.g., Facebook, Instagram).
- Management of the FSC Google Grants platform.
- Creation of static digital ads, video, print, and audio assets may be done in-house by FSC.

Period of Performance
The contract will be performed from September 22, 2025, to June 30, 2026.

Place of Performance
The campaign will primarily target locations in Long Island and the Five Boroughs of New York, including Westchester, Rockland, Orange, Putnam, Ulster, Dutchess, Albany-Schenectady-Troy.

Bidder Requirements
No specific set-aside certifications or subcontracting goals are required for this contract. The contractor must demonstrate experience with higher education marketing and audience segmentation.