Digital Campaign Services

Background
New Mexico State University (NMSU) is the state's land-grant university, established under the Constitution of the State of New Mexico. NMSU serves the educational needs of New Mexico's diverse population through comprehensive programs of education, research, extension education, and public service.

The university comprises a statewide system providing learning opportunities to all citizens through cooperative extension offices in 33 New Mexico counties and various campuses. NMSU is also a NASA Space Grant College and a Hispanic-Serving Institution with an enrollment exceeding 25,000 students. This Request for Proposal (RFP) seeks to engage a contractor for Digital Campaign Services to enhance NMSU's outreach and communication efforts.

Work Details
The contractor will provide Digital Campaign Services which may include but are not limited to:

- Strategic planning for digital marketing campaigns
- Content creation for social media platforms
- Management of online advertising campaigns
- Analytics reporting on campaign performance
- Consulting services related to digital communications.

The RFP emphasizes the importance of adhering to NMSU's branding guidelines and effectively reaching target demographics through innovative digital strategies.

Period of Performance
The contract will commence upon award and is expected to be performed over a period from the date of award until completion as specified in the final agreement.

Place of Performance
Services will be performed primarily at NMSU locations in Las Cruces, New Mexico, with potential outreach across various digital platforms.

Bidder Requirements
Bidders must possess a Resident Business or Native American Resident Business Certificate issued by the State of New Mexico Taxation and Revenue Department. Additionally, bidders must provide proof of insurance (Certificate of Liability) as part of their proposal submission.