Web Brand Refresh

Background
The University of North Dakota is seeking proposals for a Web Brand Refresh to modernize the aesthetics of its public-facing website. This initiative is crucial as the website serves as the primary recruitment tool and communication platform for prospective students, current students, employees, and stakeholders.

The UND brand has evolved significantly since its launch in 2017, but the website's visual identity has not kept pace, making it outdated. The goal is to ensure a cohesive digital experience that aligns with UND's evolving brand strategy without undertaking a full-scale redesign.

Work Details
The selected vendor will be responsible for conducting research, design, coding, and implementation of the brand refresh. The focus will be on modernizing existing visual elements and incorporating new brand elements while ensuring compliance with accessibility standards.

This project will enhance the current website's aesthetics to reflect the updated branding rather than involve a complete redesign.

Period of Performance
The contract is expected to commence approximately on June 30, 2025, following the evaluation and award process.

Place of Performance
The work will primarily be performed remotely; however, any necessary meetings or presentations may occur at the University of North Dakota in Grand Forks, North Dakota.

Bidder Requirements
Offerors must comply with North Dakota Secretary of State registration requirements if applicable. Proposals must demonstrate experience in similar projects and include detailed descriptions of the proposed approach to meet the scope of work outlined in this RFP.