Proposal for Multi-Media Rights and Ticket Sales Services for University Athletics
ID: 72-72-PCWP26001 • State: North Carolina
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Description
Background
The University of North Carolina Wilmington (UNCW) is seeking proposals from qualified firms to enhance its athletic program through improved Multi-Media Rights (MMR) revenue, ticket operations efficiencies, and sales.
This Request for Proposal (RFP) aims to identify a Vendor capable of providing both MMR sponsorship and ticket sales services to support UNCW Athletics. The selected Vendor will play a crucial role in driving sponsor ROI, increasing MMR revenue, and optimizing ticket operations. UNCW is committed to providing top-tier experiences for its sponsors, fans, and student-athletes.
The purpose of this RFP is to outline the scope of work and evaluation criteria for selecting the best Vendor to partner with UNCW Athletics.
Work Details
The Vendor will provide comprehensive services in ticket sales, MMR management services, and sponsorship development and management for UNCW's Athletics Department. This includes outbound ticket sales, sponsorship acquisition and fulfillment, and day-to-day management of the Athletics Ticket and MMR Office.
The Vendor must demonstrate the ability to integrate with existing platforms such as Paciolan, SeatGeek, and SideArm Sports. The proposal should include a detailed staffing model, biographies of key personnel, a comprehensive sales and marketing strategy leveraging digital channels, data-driven pricing models, secondary market strategies, and methods for identifying and retaining sponsors.
Regular reporting on performance metrics including sales activity and customer engagement is required.
Period of Performance
The Contract shall have an initial term of three (3) years beginning on the date of final Contract execution or a specified date thereafter. There are options for two additional one-year renewals at the State's discretion.
Place of Performance
The services will be performed on UNCW’s main campus in Wilmington, North Carolina.
Bidder Requirements
Vendors must be North Carolina-registered Vendors in good standing. They are required to certify financial stability by completing Attachment G: Certification of Financial Condition.
Vendors must also comply with North Carolina General Statutes regarding HUB participation by meeting or exceeding a goal of 10% utilization of diverse firms as subcontractors.
The University of North Carolina Wilmington (UNCW) is seeking proposals from qualified firms to enhance its athletic program through improved Multi-Media Rights (MMR) revenue, ticket operations efficiencies, and sales.
This Request for Proposal (RFP) aims to identify a Vendor capable of providing both MMR sponsorship and ticket sales services to support UNCW Athletics. The selected Vendor will play a crucial role in driving sponsor ROI, increasing MMR revenue, and optimizing ticket operations. UNCW is committed to providing top-tier experiences for its sponsors, fans, and student-athletes.
The purpose of this RFP is to outline the scope of work and evaluation criteria for selecting the best Vendor to partner with UNCW Athletics.
Work Details
The Vendor will provide comprehensive services in ticket sales, MMR management services, and sponsorship development and management for UNCW's Athletics Department. This includes outbound ticket sales, sponsorship acquisition and fulfillment, and day-to-day management of the Athletics Ticket and MMR Office.
The Vendor must demonstrate the ability to integrate with existing platforms such as Paciolan, SeatGeek, and SideArm Sports. The proposal should include a detailed staffing model, biographies of key personnel, a comprehensive sales and marketing strategy leveraging digital channels, data-driven pricing models, secondary market strategies, and methods for identifying and retaining sponsors.
Regular reporting on performance metrics including sales activity and customer engagement is required.
Period of Performance
The Contract shall have an initial term of three (3) years beginning on the date of final Contract execution or a specified date thereafter. There are options for two additional one-year renewals at the State's discretion.
Place of Performance
The services will be performed on UNCW’s main campus in Wilmington, North Carolina.
Bidder Requirements
Vendors must be North Carolina-registered Vendors in good standing. They are required to certify financial stability by completing Attachment G: Certification of Financial Condition.
Vendors must also comply with North Carolina General Statutes regarding HUB participation by meeting or exceeding a goal of 10% utilization of diverse firms as subcontractors.
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Overview
Agency
Opportunity ID
72-72-PCWP26001
Response Deadline
Aug. 21, 2025
Past Due
Date Posted
July 17, 2025
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
High
Source
Source Notes
North Carolina recently changed its procurement system. Old procurements are available at https://www.ips.state.nc.us/IPS/BidNumberSearch.aspx.
On 7/17/25 UNC - WILMINGTON in North Carolina issued Multi-Media Rights and Ticket Sales Services for University Athletics with ID 72-72-PCWP26001 due 8/21/25.
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