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Naming Rights and Sponsorship Consulting Services

ID: RFP25262 • State: North Carolina
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Description

Scope of Services: The City of Winston-Salem, NC (hereinafter referred to as City ) is seeking qualification statements and service proposals from individuals and/or organizations (hereinafter referred to as Vendor ) who: A) Specializes in the consultation and solicitation of corporate naming rights and sponsorships of public buildings, events, branding opportunities, VIP experiences, and other branding opportunities for its sports and entertainment venues; including but not limited to the Fairgrounds Arena, Event Center, Carolina Classic Fair, Bowman Gray Stadium, and other events and facilities associated. B) Is experienced in development of assets, identifying, negotiating, and finalizing the sale of naming rights, partnerships and or branding opportunities as well as managing associated partnership element
Background
The City of Winston-Salem, NC is seeking qualification statements and service proposals from vendors specializing in corporate naming rights and sponsorships for public buildings, events, and branding opportunities associated with its sports and entertainment venues.
The goal of this contract is to enhance the branding and sponsorship potential of various facilities including the Fairgrounds Arena, Event Center, Carolina Classic Fair, and Bowman Gray Stadium.

Work Details
The selected vendor will provide consulting services that include:
1) Specialization in the consultation and solicitation of corporate naming rights and sponsorships for public buildings, events, VIP experiences, and other branding opportunities.
2) Experience in developing assets related to naming rights, identifying potential sponsors, negotiating terms, finalizing sales of naming rights and partnerships, as well as managing the elements associated with these partnerships.

Period of Performance
The contract period will commence upon award and will continue until the objectives outlined in the proposal are met.
Specific timelines will be determined based on project needs.

Place of Performance
The services will be performed within the City of Winston-Salem, NC at various sports and entertainment venues including but not limited to Fairgrounds Arena, Event Center, Carolina Classic Fair, and Bowman Gray Stadium.

Bidder Requirements
Vendors must demonstrate expertise in corporate sponsorships and naming rights negotiations.
There are no specific set-aside certifications or local requirements mentioned in the solicitation.
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Overview

Agency
Winston-Salem Logo Winston-Salem [NC]
Opportunity ID
RFP25262
Response Deadline
May 22, 2025 Past Due
Date Posted
April 28, 2025
Est. Value Range
Experimental
$500,000 - $2,000,000 (AI estimate)
Agency Distribution
Moderate
Source
Open
On 4/28/25 Winston-Salem in North Carolina issued Naming Rights and Sponsorship Consulting Services with ID RFP25262 due 5/22/25.

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Documents

Posted documents for Naming Rights and Sponsorship Consulting Services

Classifications

Opportunity Classification
RFP25262
NAICS
541611 - Administrative Management and General Management Consulting Services
PSC
R499 - Support- Professional: Other

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