Gun Violence Awareness and Prevention Campaign Proposal Solicitation
ID: 487-DL-PH004034
• State: North Carolina
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Description
Background
Mecklenburg County, located in Charlotte, North Carolina, through its Public Health Department and Office of Violence Prevention (OVP), is soliciting proposals for a Gun Violence Awareness and Prevention Campaign. The OVP aims to reduce violence in the community by collaborating with various partners to build healthier, more resilient communities.
This initiative is part of 'The Way Forward,' a five-year strategic plan designed to reduce gun-related assault rates and homicides by 10% from the 2022 baseline. Previous campaigns have included awareness marketing efforts that resulted in significant community engagement.
Work Details
The contract requires the vendor to provide comprehensive advertising, technical, and marketing services for gun violence prevention campaigns over a two-year period. Key deliverables include:
- Digital Ads: Utilize geofencing and retargeting strategies; coordinate digital ad designs; ensure designs are adaptable for various platforms.
- Video Production: Create short-form videos highlighting OVP's efforts; engage in video production tasks including recording and packaging.
- Signage: Develop outdoor placements such as billboards and transit ads targeting high-traffic areas; produce coordinated marketing materials.
- Radio/Streaming: Collaborate with local radio stations for community-led content; produce materials for streaming platforms.
- Promotional Materials: Design and distribute tangible materials for physical distribution and social media promotion. All materials must be available in English and Spanish.
Period of Performance
The contract will have a duration of two years, starting on December 31, 2024, with a total budget not exceeding $600,000. The budget is allocated as follows: Year 1 - $300,000; Year 2 - $300,000.
Place of Performance
The campaign will be executed within Mecklenburg County, North Carolina, focusing on specific zip codes (28216, 28208, 28206, 28205, 28215) identified as priority areas.
Mecklenburg County, located in Charlotte, North Carolina, through its Public Health Department and Office of Violence Prevention (OVP), is soliciting proposals for a Gun Violence Awareness and Prevention Campaign. The OVP aims to reduce violence in the community by collaborating with various partners to build healthier, more resilient communities.
This initiative is part of 'The Way Forward,' a five-year strategic plan designed to reduce gun-related assault rates and homicides by 10% from the 2022 baseline. Previous campaigns have included awareness marketing efforts that resulted in significant community engagement.
Work Details
The contract requires the vendor to provide comprehensive advertising, technical, and marketing services for gun violence prevention campaigns over a two-year period. Key deliverables include:
- Digital Ads: Utilize geofencing and retargeting strategies; coordinate digital ad designs; ensure designs are adaptable for various platforms.
- Video Production: Create short-form videos highlighting OVP's efforts; engage in video production tasks including recording and packaging.
- Signage: Develop outdoor placements such as billboards and transit ads targeting high-traffic areas; produce coordinated marketing materials.
- Radio/Streaming: Collaborate with local radio stations for community-led content; produce materials for streaming platforms.
- Promotional Materials: Design and distribute tangible materials for physical distribution and social media promotion. All materials must be available in English and Spanish.
Period of Performance
The contract will have a duration of two years, starting on December 31, 2024, with a total budget not exceeding $600,000. The budget is allocated as follows: Year 1 - $300,000; Year 2 - $300,000.
Place of Performance
The campaign will be executed within Mecklenburg County, North Carolina, focusing on specific zip codes (28216, 28208, 28206, 28205, 28215) identified as priority areas.
Overview
Agency
Opportunity ID
487-DL-PH004034
Response Deadline
Nov. 4, 2024
Past Due
Date Posted
Oct. 3, 2024
Source
Source Notes
North Carolina recently changed its procurement system. Old procurements are available at https://www.ips.state.nc.us/IPS/BidNumberSearch.aspx.
Est. Value Range
Experimental
$600,000
(Agency Estimate)
Agency Distribution
High
On 10/3/24 COUNTY OF MECKLENBURG in North Carolina issued Gun Violence Awareness and Prevention Campaign Proposal Solicitation with ID 487-DL-PH004034 due 11/4/24.
Contacts
Documents
Posted documents for Gun Violence Awareness and Prevention Campaign Proposal Solicitation
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