Digital Media Strategy Support for Tourism Communications

Background
The Hattiesburg Tourism Commission (HTC), operating as VisitHATTIESBURG, is seeking qualified agencies to enhance its strategic communications through digital media.

The initiative aims to support recovery efforts from the economic impacts of COVID-19, funded by federal ARPA dollars for Mississippi Tourism Recovery III. The agency's mission is to position Hattiesburg as a premier leisure and business destination in the Gulf South.

Work Details
The selected agency will be responsible for:
- Collaborating with VisitHATTIESBURG staff to conduct a digital marketing program targeting primary markets.
- Developing and executing creative concepts and strategies, including:
- Social Media Marketing (Facebook, Instagram, TikTok, Pinterest)
- Display Advertising (Geofencing, Retargeting)
- Google Tag Manager, Responsive, Discovery
- Search Engine Marketing / Google AdWords
- Pay-Per-Click Marketing
- Content Marketing
- Email Marketing
- Video Marketing (OTT, Native, YouTube)
- Streaming Audio Marketing.
- Managing opportunities to leverage state marketing initiatives.
- Utilizing data from VisitHATTIESBURG and other sources to optimize campaigns.
- Providing monthly reviews of assets and strategy updates with quarterly reviews expected.
- Regularly optimizing campaigns for performance and ROI through bid optimization, budget allocation, ad testing, and audience targeting.
- Purchasing media as part of the agreed strategy.

Period of Performance
The contract will be funded through December 31, 2026.

Place of Performance
The services will be performed primarily in Hattiesburg, Mississippi.