UMD Strategic Enrollment Management Communications Plan Development

Background
The University of Minnesota Duluth is seeking proposals from qualified contractors to develop and implement a comprehensive Strategic Enrollment Management (SEM) marketing and communications plan. This initiative is part of a transformation effort within the SEM division, which has recently introduced new executive leadership aimed at modernizing enrollment marketing and communications.

The goal is to engage prospective students more effectively throughout the enrollment process while conveying an updated brand identity and value proposition.

Work Details
The contractor will be responsible for creating a comprehensive SEM marketing and communications plan that covers all stages from prospecting to enrollment. This includes developing strategies for engaging prospective students, enhancing the university's brand identity, and articulating its value proposition.

Specific tasks may include market research, campaign development, content creation, digital marketing strategies, and performance metrics to evaluate the effectiveness of the communications plan.

Period of Performance
The contract will be performed over a specified period as outlined in the solicitation documents, typically spanning several months to ensure thorough development and implementation of the communications plan.

Place of Performance
The work will primarily be conducted at the University of Minnesota Duluth campus, with potential outreach efforts extending to various geographic locations as needed for recruitment purposes.

Bidder Requirements
Respondents must adhere to specific qualifications outlined in the RFP, including any necessary certifications or registrations relevant to higher education marketing services.

There may also be requirements for subcontracting approvals and adherence to diversity initiatives as part of the University’s commitment to fostering economic growth in urban communities.