Statewide Marketing and Advertising Services
ID: RFP-171-260000000351-1
• State: Michigan
Opportunity Assistant
Loading
Description
Background
The State of Michigan's Department of Technology, Management, and Budget is issuing a Request for Proposal (RFP) for statewide marketing and advertising services. The goal of this contract is to secure creative media advertising and digital media marketing services that align with the State's mission to effectively communicate its initiatives and programs to the public.
Work Details
The contractor will provide creative media advertising and digital media marketing services as outlined in Schedule A - Statement of Work. This includes developing marketing strategies, creating advertisements across various media platforms, managing digital campaigns, and ensuring compliance with state regulations. The contractor must furnish all labor, equipment, materials, and supplies necessary for the performance of the contract activities.
Specific deliverables include but are not limited to:
- Development of comprehensive marketing strategies tailored to state initiatives.
- Creation of multimedia advertisements (print, digital, broadcast).
- Management of social media campaigns and online presence.
- Performance analytics and reporting on campaign effectiveness.
Period of Performance
The anticipated contract will begin on October 1, 2026, following a transition period starting June 1, 2026. The contract will have a term until September 30, 2029, with options for renewal for up to two additional one-year periods.
Place of Performance
Services will be performed primarily within the State of Michigan. Specific locations may vary based on campaign needs and client requirements.
Bidder Requirements
Bidders must demonstrate experience working with government entities or similar organizations. They must also comply with any applicable certifications such as Qualified Disabled Veteran/Service-Disabled Veteran-Owned Business status under MCL 18.1261(8). Bidders are required to submit a completed Confidential Treatment Form with their proposal regardless of whether they seek confidential treatment of information.
The State of Michigan's Department of Technology, Management, and Budget is issuing a Request for Proposal (RFP) for statewide marketing and advertising services. The goal of this contract is to secure creative media advertising and digital media marketing services that align with the State's mission to effectively communicate its initiatives and programs to the public.
Work Details
The contractor will provide creative media advertising and digital media marketing services as outlined in Schedule A - Statement of Work. This includes developing marketing strategies, creating advertisements across various media platforms, managing digital campaigns, and ensuring compliance with state regulations. The contractor must furnish all labor, equipment, materials, and supplies necessary for the performance of the contract activities.
Specific deliverables include but are not limited to:
- Development of comprehensive marketing strategies tailored to state initiatives.
- Creation of multimedia advertisements (print, digital, broadcast).
- Management of social media campaigns and online presence.
- Performance analytics and reporting on campaign effectiveness.
Period of Performance
The anticipated contract will begin on October 1, 2026, following a transition period starting June 1, 2026. The contract will have a term until September 30, 2029, with options for renewal for up to two additional one-year periods.
Place of Performance
Services will be performed primarily within the State of Michigan. Specific locations may vary based on campaign needs and client requirements.
Bidder Requirements
Bidders must demonstrate experience working with government entities or similar organizations. They must also comply with any applicable certifications such as Qualified Disabled Veteran/Service-Disabled Veteran-Owned Business status under MCL 18.1261(8). Bidders are required to submit a completed Confidential Treatment Form with their proposal regardless of whether they seek confidential treatment of information.
Loading Map
Loading Map
Overview
Opportunity Type
Request for Proposals (RFP)
Opportunity ID
RFP-171-260000000351-1
Response Deadline
Feb. 13, 2026
Past Due
Date Posted
Jan. 8, 2026
Source
Source Notes
Source does not have a linkable page for this opportunity. To find the opportunity, go to the Source website listed above and search for the Opportunity ID.
Est. Value Range
Experimental
$5,000,000 - $20,000,000
(AI estimate)
Agency Distribution
High
On 1/8/26 Technology, Management and Budget in Michigan issued Request for Proposals (RFP) Statewide Marketing and Advertising Services with ID RFP-171-260000000351-1 due 2/12/26.
Contacts
Documents
Posted documents for Statewide Marketing and Advertising Services
Opportunity Assistant
AI Analysis
AI Generate
Classifications
Opportunity Classification
-