FY26 Media Campaign Promoting Behavioral Health Resources for Reducing Opioid Overdoses & Raising Awareness of Cannabis

Background
The Cecil County Health Department (CCHD) is issuing a Request for Proposals (RFP) for a media campaign aimed at promoting behavioral health resources to reduce opioid overdoses and raise awareness of cannabis. This initiative builds on ongoing campaigns that began in 2015, focusing on reducing overdose incidents and the stigma surrounding behavioral health disorders. The goal is to enhance public education regarding local resources and strategies for overdose prevention.

Work Details
The selected vendor will develop and implement a comprehensive media campaign that includes:

1. Maintaining and promoting RewriteYourScript.org as a resource for substance use disorder prevention and treatment.
2. Creating videos, advertisements, and promotional content across various platforms including social media, billboards, and newspapers.
3. Increasing community awareness of local behavioral health treatment resources such as the Cecil Addiction Treatment Coordination Hotline (CATCH).
4. Providing information on medication-assisted treatment options like Buprenorphine for opioid use disorder.
5. Offering guidance on obtaining overdose prevention resources, including Narcan training and safe medication disposal practices.
6. Conducting evaluation strategies to measure campaign impact, including a post-campaign survey based on previous years' questions.

Period of Performance
The contract will commence upon award and is expected to be significantly implemented before June 30, 2026, with the contract expiring on that date.

Place of Performance
The campaign will be conducted within Cecil County, Maryland.

Bidder Requirements
Bidders must demonstrate experience in designing effective campaigns for substance use disorder treatment and stigma reduction. They should possess the capacity to translate market research into successful campaigns, have a responsive in-house team capable of managing the project scope, and provide monthly performance reports on promotional initiatives.