Brand & Graduate Enrollment Marketing Services

Background
Bowie State University is seeking a qualified firm to provide full-range marketing services to the Division of Marketing and Communications. The goal of this contract is to advance the university's brand identity while supporting strategic enrollment growth, particularly in graduate programs.

Work Details
The selected contractor will provide comprehensive marketing services that may include, but are not limited to:

- Brand strategy development
- Digital marketing
- Social media management
- Content creation
- Advertising campaigns
- Enrollment marketing strategies specifically targeting graduate programs
- Performance analytics.

The contractor is expected to work closely with the university's Division of Marketing and Communications to ensure alignment with the university's goals and objectives.

Period of Performance
The contract will be for a term of three (3) years with two (2) one-year renewal options. The anticipated start date for the contract is July 1, 2026.

Place of Performance
The services will be performed at Bowie State University located at 14000 Jericho Park Road, Bowie, Maryland 20715.

Bidder Requirements
Bidders must comply with all applicable Federal and State laws regarding non-discrimination. They must also submit various affirmations including those regarding bribery convictions, financial disclosure, political contributions, and drug-free workplace certifications. Additionally, bidders are required to maintain adequate insurance coverage as specified in the solicitation.