UMass Boston - Campaign Marketing and Communications

Background
The University of Massachusetts Boston (UMass Boston) is seeking a qualified contractor to develop a visual identity and messaging framework aimed at inspiring philanthropic support for a significant fundraising campaign estimated between $250 million to $350 million.
This initiative is part of UMass Boston's broader mission to enhance its outreach and engagement with potential donors.

Work Details
The contractor will be responsible for creating a comprehensive visual identity and messaging framework that aligns with the goals of the fundraising campaign.
Specific tasks include:
- Developing branding elements that resonate with target audiences.
- Crafting messaging strategies that effectively communicate the campaign's objectives and impact.
- Collaborating with UMass Boston stakeholders to ensure alignment with institutional values and goals.
- Delivering all materials in a format suitable for both digital and print media.

Period of Performance
The contract will commence upon award and is expected to be completed within a specified timeframe as detailed in the proposal submission, aligning with the overall timeline of the fundraising campaign.

Place of Performance
The services will primarily be performed at UMass Boston, located in Boston, Massachusetts.