PRF70 RFQ - Advertising, Marketing and Event Planning Services DDS SIS-A Initiative & Self-Direction
ID: BD-25-1023-DMR10-DMRCO-116587
• State: Massachusetts
Opportunity Assistant
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Description
Background
The Department of Developmental Services (DDS) is responsible for providing supports to individuals with intellectual and developmental disabilities and autism, aiming to enhance their community engagement.
The agency is implementing the Supports Intensity Scale - Adult (SIS-A) assessment tool to standardize the evaluation of support needs for individuals eligible for DDS services. This initiative is in its initial phase, focusing on voluntary assessments for a sample population that self-directs services, with plans for broader implementation over several years.
The contract aims to develop a marketing campaign to raise awareness about the SIS-A and Self-Direction Program among DDS staff, individuals, and families.
Work Details
The vendor will develop and implement a targeted marketing and advertising campaign to promote awareness of the SIS-A assessment and the Self-Direction Program. Key deliverables include:
- Creating marketing materials in multiple languages that are culturally appropriate.
- Developing a media campaign that educates DDS staff, individuals, families, and advocates about the SIS-A assessment's value and benefits.
- Implementing a marketing strategy that may include print materials, videos, social media platforms, and digital advertising.
- Ensuring all materials meet state accessibility requirements for individuals with sight and hearing impairments.
- Providing ongoing tools and messages for DDS to use in future communications.
Period of Performance
The anticipated duration of the contract is from on or about July 1, 2025, to June 30, 2026.
Place of Performance
The services will be performed primarily through social media and web-based platforms accessible across the Commonwealth.
Bidder Requirements
Bidders must be registered vendors on statewide contract PRF70. Responses from non-PRF70 bidders will not be reviewed. The vendor should demonstrate a history of partnerships with similar organizations, provide samples of previous work, outline a marketing strategy proposal addressing key areas/goals, and include three references regarding their business approach.
The Department of Developmental Services (DDS) is responsible for providing supports to individuals with intellectual and developmental disabilities and autism, aiming to enhance their community engagement.
The agency is implementing the Supports Intensity Scale - Adult (SIS-A) assessment tool to standardize the evaluation of support needs for individuals eligible for DDS services. This initiative is in its initial phase, focusing on voluntary assessments for a sample population that self-directs services, with plans for broader implementation over several years.
The contract aims to develop a marketing campaign to raise awareness about the SIS-A and Self-Direction Program among DDS staff, individuals, and families.
Work Details
The vendor will develop and implement a targeted marketing and advertising campaign to promote awareness of the SIS-A assessment and the Self-Direction Program. Key deliverables include:
- Creating marketing materials in multiple languages that are culturally appropriate.
- Developing a media campaign that educates DDS staff, individuals, families, and advocates about the SIS-A assessment's value and benefits.
- Implementing a marketing strategy that may include print materials, videos, social media platforms, and digital advertising.
- Ensuring all materials meet state accessibility requirements for individuals with sight and hearing impairments.
- Providing ongoing tools and messages for DDS to use in future communications.
Period of Performance
The anticipated duration of the contract is from on or about July 1, 2025, to June 30, 2026.
Place of Performance
The services will be performed primarily through social media and web-based platforms accessible across the Commonwealth.
Bidder Requirements
Bidders must be registered vendors on statewide contract PRF70. Responses from non-PRF70 bidders will not be reviewed. The vendor should demonstrate a history of partnerships with similar organizations, provide samples of previous work, outline a marketing strategy proposal addressing key areas/goals, and include three references regarding their business approach.
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Overview
Opportunity Type
Open Market
Opportunity ID
BD-25-1023-DMR10-DMRCO-116587
Response Deadline
June 2, 2025
Past Due
Date Posted
May 9, 2025
Source
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
High
On 5/9/25 Department of Developmental Services in Massachusetts issued Open Market Advertising, Marketing and Event Planning Services for DDS SIS-A Initiative & Self-Direction with ID BD-25-1023-DMR10-DMRCO-116587 due 6/2/25.
Contacts
Documents
Posted documents for PRF70 RFQ - Advertising, Marketing and Event Planning Services DDS SIS-A Initiative & Self-Direction
Opportunity Assistant
AI Analysis
AI Generate
Classifications
Additional Details
Source Department
DMR1000 - Central Office
Source Location
DMRCO - DMR Central Office
Info Contact
Email: DDSPOSProcurement@state.ma.us