MassDOT Seeks Pro Bono Marketing and Communications Services for Gender X Designation Awareness

Background
The Massachusetts Registry of Motor Vehicles (RMV) is seeking pro bono marketing and communications services to raise awareness for the Gender X designation, which allows individuals to designate their gender as 'X' on RMV issued documents. This initiative is in response to Chapter 140 of the Acts of 2024, aiming to inform youth and young adults about their options regarding sex and gender designations on state forms and documents.

The RMV has been offering the Gender X designation since 2019, facilitating a more inclusive approach to gender identification.

Work Details
The RMV requests the development of both print and digital marketing materials aimed at raising awareness of the Gender X designation. The materials should effectively reach youth and young adults through creative avenues, particularly utilizing social media and other recommended outreach methods.

Additionally, any participating company's logo may be included in accordance with Commonwealth guidelines. The campaign must begin no later than January 1, 2025.

Period of Performance
The contract work must commence no later than January 1, 2025.

Place of Performance
The services will be performed in Massachusetts.