IDPH Media advertising RFP

Background
The Illinois Department of Public Health (IDPH) is seeking a vendor to assist in the planning and execution of public relations and marketing programs. The goal of this contract is to enhance public health advocacy, promote health equity, and educate residents about health initiatives.

The IDPH Communications Office aims to create engaging content that reaches diverse populations, including multicultural groups and traditionally hard-to-reach communities.

Work Details
The selected vendor will be responsible for:
- Advising IDPH on media purchases and public relations strategies.
- Facilitating the purchase of media across various platforms, including print, electronic, Out of Home, digital, and social media.
- Creating and producing content for outreach campaigns targeting various demographic segments.
- Organizing the public release of publications created for IDPH.
- Developing strategic advertising plans that consider geographic regions, race/ethnicity-based markets, community needs, and current events.
- Conducting data collection and analysis to inform advertising strategies.
- Managing an image library for IDPH's Office of Communications.
- Collaborating with local health departments and community-based organizations to ensure effective outreach.

Period of Performance
The contract will have an initial term of 60 months starting from the date of final contract execution, with a maximum total term not exceeding 10 years.

Place of Performance
The services will be performed throughout the state of Illinois.