Communications and Advertising Services for Medicaid Outreach

Background
The Illinois Department of Healthcare and Family Services (HFS) is seeking a qualified third-party vendor to provide full-service communications, advertising, media planning, and media buying services. This initiative is in response to the new federal HR1 law affecting the Illinois Medicaid program. The goal is to ensure that current Medicaid customers maintain their coverage amidst upcoming policy changes.

Work Details
The Vendor will support the HRI Project through various services including:
- Development and execution of integrated communications strategies to inform residents about Medicaid policy changes.
- Public awareness campaigns targeting priority or underserved populations.
- Digital and traditional media placement.
- Creative development of outreach materials.
- Translation and language access services compliant with federal and state requirements.
- Performance measurement and reporting, including audience research, campaign planning, management, and evaluation.
All messaging must utilize plain language suitable for diverse Medicaid populations.

Period of Performance
The contract will commence upon execution and continue for a period not to exceed five (5) years, with potential extensions not exceeding ten (10) years in total.

Place of Performance
Services will primarily be performed in the United States, specifically targeting Illinois residents across various geographic regions as defined by HFS.

Bidder Requirements
The Vendor must demonstrate experience as a prime contractor on at least three large-scale public information or outreach campaigns within the past five years. Additionally, they must have been in continuous operation providing communications services for a minimum of five years. The Vendor is required to comply with all applicable federal and state laws, including certifications related to minority business participation.